2012 Jeep Grand Cherokee Limited Sport Utility 4-door 3.6l on 2040-cars

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Jeep Cherokee won't get diesel until sales of oil-burning Grand Cherokee improve

Okay Jeep fans, you want more diesel options? Time to step up and prove it. The only way Jeep will offer a diesel powerplant in the Cherokee, according to brand head Mike Manley, is if sales of the Grand Cherokee EcoDiesel nearly double.
Currently, about eight percent of the Grand Cherokees sold feature the 3.0-liter, EcoDiesel V6. That's simply not enough to warrant the bringing an oil-burning Cherokee to the US market, despite the vehicle's presence in Europe, where it's sold with a 2.8-liter diesel V6.
"Cherokee is slightly different because of its weight and size. When I think about bringing Cherokee diesel here, I would like to see Grand Cherokee diesel get much higher than eight percent," Manley told Automotive News. "It would have to be in mid-double digits."

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Jeep three-row SUV caught on public roads — Grand Wagoneer, perhaps?

For years, it's been rumored that Jeep is working on a full-size three-row crossover. The Grand Cherokee sells well, but it doesn't match the space of its platform sibling, the Dodge Durango. At this year's Shanghai Auto Show, Jeep revealed the Yuntu Concept, a plug-in three-row crossover designed for the Chinese market. While the automaker was adamant that this was just a concept, our spy photographers have seen a prototype running around near FCA's headquarters in Auburn Hills, Michigan. Though this is still heavily camouflaged, we can see a few details that show this is indeed a version of the Yuntu. The headlights, taillights and windows are the biggest tells, as they're nothing like what's currently on any production Jeep. The long wheelbase gives away the SUV's three-row nature. We can't make out much else, but expect the final version to look like a Durango-sized version of the new Jeep Compass with a black roof and clear lighting. We don't know what rests under the hood, but the Yuntu concept is a plug-in hybrid. FCA really needs some electrified vehicles in its lineup if it's going to compete with other mainstream automakers. If the Yuntu makes it to production, expect it to wear a name like Grand Wagoneer. We just hope for wood panels. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Jeep Yuntu Spy Shots View 14 Photos Image Credit: KGP Photography Spy Photos Jeep Crossover SUV