2012 Jeep Grand Cherokee Laredo X With 5.7l 'hemi' V8 And 6sp Auto on 2040-cars

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Jeep gives Cherokee its yin and yang with Sageland and Urbane concepts

Among the design concepts Jeep has prepared for Beijing Motor Show this year are a pair of Cherokees dressed up in contrasting schemes.
In one corner we have the Sageland concept pictured above, drawing its inspiration from Shangri-La with an Ivory Peal tri-coat and bronze trim for the grille, fascia appliqués, roof rack, sunroof, mirror caps and exhaust tips. Inside it's all earth tones with light gray Nappa leather seats and red and blue top-stitching inspired by traditional Chinese themes.
Meanwhile the Urbane concept (pictured right) takes the Cherokee in a different direction with steel blue metallic paintjob and black accents. Inside it adopts the theme of Chinese calligraphy with Piano Black accepts and dark red Nappa leather.

Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Jeep Comanche Moab Concept: Hell yeah!

The moment I saw the Jeep Renegade I knew it was a winner, at least in terms of styling. The Renegade's "face" is exactly what small 21st-century Jeeps should look like. It has loads of Jeep's visual heritage DNA – important! – that has been brought up-to-date in the best possible way. (Now if only they could graft that face on to the new-ish Cherokee...). Where the Renegade falls short is what's under the skin. Thanks to misguided marketing, it is saddled with a rather unremarkable USA-spec 2.4L four, undersized tires, so-so ground clearance, an iffy 9-speed automatic, and a questionable (available) low range. I don't mind the independent suspension; in fact I embrace it, as IFS/IRS is the future in terms of off-road suspension design. So, for me, the Renegade is a close-but-no-cigar vehicle, at least as it currently stands. This new Comanche, however, shows how the Renegade can evolve; both as a 4-door SUV, and in terms of how spin-off models can be developed. Big beefy tires, flared out fenders, and great ground clearance are the main ingredients that make this work visually. Still wish for a 3.6L V6 under the hood, but the 2.0L diesel isn't a bad alternative. Anyway, I think a Comanche pickup makes more sense than the predicted Wrangler-based pickup. Why? I'm not big on retro-vehicles in general. Rarely do they survive long term. Besides, the Comanche would be far more civilized and livable. I could see this Comanche pickup as a daily driver much more so than a Wrangler-based pickup. Yeah, I like and value creature comforts over ultimate off-road ability. I think most pickup buyers would agree. Finally, while there is a large devoted Wrangler following who would love a Wrangler-based pickup, I bet this Renegade-based Comanche would bring more new customers into the Jeep tent – especially over a much wider age demographic. Related Video: Image Credit: FCA Jeep jeep comanche open road