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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Jeep Grand Cherokee SRT gets power increase, minor tweaks for 2015

As a brand within Fiat Chrysler Automobiles, SRT may have an uncertain future, but it's pumping out some seriously mean machines anyway. The supercharged Hellcat V8 may be gobbling up most of the headlines with its 707 horsepower, but even the Grand Cherokee SRT is getting some small updates for the 2015 model year.
Most importantly for many enthusiasts, the Grand Cherokee SRT is getting a slight power bump. Don't expect the 700+ hp from the Hellcat, but this SUV sees a modest 5-hp and 5-pound-feet of torque improvement to bring output to 475 hp and 470 lb-ft for its 6.4-liter V8 with an eight-speed automatic. The minor change doesn't change the sprint to 60 miles per hour, clocking in at the same 4.8 seconds, or the tow rating at 7,200 pounds. Still, more grunt is never a bad idea.
Another new addition is the Active Noise Canceling system as a standard feature for this powerful SUV. It adds four microphones around the vehicle and uses the stereo system to nullify extraneous sound. However, Jeep claims that the meaty exhaust note from the V8 still gets through into the cabin for driver enjoyment.

2019 Jeep Renegade, Fiat 500X fuel economy revealed, slightly improved

The 2019 Jeep Renegade and Fiat 500X twins each get a new engine option, a turbocharged 1.3-liter four-cylinder. At 177 horsepower and 210 pound-feet of torque, it's substantially more potent than the 160-horsepower turbocharged 1.4-liter engine it replaces, and nearly matches the naturally aspirated 2.4-liter engine for power while beating its 175 pound-feet of torque. But we haven't known until now is how the new engine fares in terms of fuel economy. The numbers are a little tricky to parse, since both the Jeep and Fiat have changed what transmissions are available, as well as what combinations of engine and driveline are offered. We'll start with looking at the Jeep Renegade. It offers both the new turbo engine and the old 2.4-liter engine, but the manual transmission is gone, and the Renegade Trailhawk gets the turbo engine instead of the naturally aspirated one. All the numbers are below. Overall, the new turbo engine coupled with front-drive and the standard nine-speed auto returns better fuel economy than even the old manual-equipped combo. Both all-wheel-drive models do worse, though, with the automatic and the new engine than with the old engine with a manual. The new turbocharged Trailhawk also doesn't do as well on the highway as the old model, but does better in town. Fuel economy is unchanged for the 2.4-liter versions of the Renegade. 2019 Fiat 500X View 11 Photos The Fiat 500X range is simpler to follow, since only one variant is available now: the turbo 1.3-liter engine with all-wheel drive and an automatic. It's not quite as frugal as the fuel-sipping manual, front-drive turbo model from last year, but it does offer noticeable gains over the 2.4-liter versions. All the numbers are below.