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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Blake Anderson drives an over-the-top patriotic Jeep

Comedian Blake Anderson is seeing growing success as one of the stars and co-creators of the Comedy Central show Workaholics. Not surprisingly, when you get your own TV show, there's a deep desire to celebrate with a big purchase, a car perhaps. Anderson did just that, but as opposed to plunking his money down on a Porsche or Mercedes-Benz, he took a much more patriotic route. Anderson described his ride as "an American Jeep" in an interview with Conan O'Brien, and he didn't mean that it was from the AMC years of the off-road brand's ownership. Instead, this one is as patriotic as they come thanks to a beautifully regal bald eagle covering the hood with the nation's flag as the background running up at least to the windshield. Hear Anderson's entire story of buying this red, white and blue off-roader in the video above.

Jeep Wrangler pickup renderings: Latest imaginings of the Scrambler

The Jeep Wrangler-based JT pickup, which everybody refers to as Scrambler (boy, we're sure going to be surprised if that isn't the real name), doesn't hit the showroom floor until April 2019. That is a long time to wait. What's an impatient nation of Jeep fans to do in the intervening year? Speculate on what it looks like, of course. Jeep Scrambler Forum has sent renderings of the truck our way, shown in the photo gallery above. They depict the Scrambler in two scenes and in four classic colors: Sarge Green, Hella Yella, Sting-Gray and Firecracker Red. The illustrations, we're told, are based on "spy photos, CAD leaks and insider tips we've received." View 7 Photos Like the coming Ford Ranger, the Jeep truck stands to make a huge splash in the hot midsize pickup market, with Fiat-Chrysler CEO Sergio Marchionne saying he expects to see 100,000 Wrangler pickups sold each year. Compare these latest renderings with a set of renderings that ran back in June on JL Wrangler Forums. (We're reprising a gallery of them below, along with a gallery of spy shots.) You'll note some differences between them and the latest renderings, a key one being the seeming absence of that kink (Jeepmeister kink?) where truck cab meets bed. See what other differences you can spot. It'll be a good way to help pass the time until next April. Jeep Wrangler Pickup View 14 Photos View 21 Photos Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.