2011 Grand Cherokee Overland Summit on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep teases pair of Moab concepts early

With the 47th annual Moab Easter Jeep Safari coming up at the end of this month, Jeep is preparing to roll out six new off-road-ready concept vehicles. The first two being teased are the Jeep Grand Cherokee "Trailhawk II" concept and the Jeep Wrangler "Slim," and while we have no information on either, we at least get an idea of what they'll look like.
We can't tell why this Wrangler is called Slim, but it has a nice black-and-red paint scheme with a serious off-roading front bumper and five-spoke beadlock wheels. There's even less we can figure out about the Grand Cherokee's Trailhawk II concept except that it appears to be painted up in the same Crusher Orange paint job as the recently introduced SRT Viper TA. We'll likely more of these as well as peeks at the other Moab concepts as we get closet to this year's Moab Easter Jeep Safari, which will be held March 23 through 31.

Chrysler investigating complaints of vehicles with faulty power modules

Chrysler owners are hopping mad after experiencing a series of electrical gremlins in some of the company's vehicles. Issues range from mere annoyances - windows rolling down and radios turning off of their own accord - to serious safety issues, with headlights that randomly shut off at night and cars that stall and refuse to start.
The issues are being blamed on the total integrated power module, which can cost up to $1,000 for customers to replace. This, of course, has led to a hefty batch of complaints to the National Highway Traffic Safety Administration, with 240 owners expressing their displeasure so far. Another site, CarComplaints.com, has registered over 300 complaints relating to the 2010 to 2011 Jeep Grand Cherokee and Dodge Durango, alone, according to The New York Times.
Chrysler has acknowledged that it's investigating the complaints and is analyzing the faulty TIPMs, but that isn't quite enough for customers of the affected vehicles. The newspaper has snagged a few of the more harrowing tales with the electrically challenged Chrysler products, culled from the NHTSA complaints.