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Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.
Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.

Jeep Wrangler Mojo and Cherokee Dakar teased ahead of Moab Easter Safari

Jeep has an annual tradition of debuting wild, new concepts during its Easter Jeep Safari, and this year looks to be no different. The automaker has already confirmed two of the six vehicles for 2014 - the Cherokee Dakar (pictured above) and Wrangler Mojo. This year's event runs in Moab, Utah, from April 12-20.
There are no official details about either of the concepts yet - Jeep will release more info on the new models next week. Judging by the pictures, though, the Cherokee Dakar appears to be lifted with some knobby off-road tires. The Wrangler Mojo looks to have a bulging hood that might hide a more powerful engine underneath.
Past vehicles at the Easter Jeep Safari have included a Hemi V8-powered Wrangler, a classically inspired pickup and modernized Jeep Forward Control. Since this is the brand's chance to express itself every year, hopefully it has some more sensational concepts up its sleeve. Scroll down to read the little information that has been revealed about this year's models so far.

Jeep Wrangler plug-in hybrid confirmed for 2020

The Jeep Wrangler will get a plug-in hybrid electric model in 2020, brand head Mike Manley confirmed this week at the Los Angeles Auto Show in a move he says is "future proofing" the legendary off-roader. "A full plug-in electric Jeep Wrangler will be available in 2020, furthering our commitment to all those who value the responsible, sustainable enjoyment of the great outdoors and very importantly, future proofing this Wrangler for generations to come," he said after the reveal of the 2018 model. It was reminiscent of a Steve Jobs 'One More Thing' moment from an Apple event. Manley explained the details of the new Wrangler, codenamed JL, and then dropped the EV nugget near the end of the press conference in Los Angeles. He didn't offer up further details like range or power. The plug-in hybrid will join a now-expansive powertrain lineup for new generation of the Wrangler. Jeep will offer a mild hybrid next year with its 2.0-liter turbo four-cylinder engine. Called eTorque, the hybrid adds regeneration, stop-start and electric power assist. This system makes 270 horsepower and 295 pound-feet of torque. In 2019, the Wrangler will get a 3.0-liter V6 EcoDiesel engine rated at 260 hp and 442 lb-ft. The tried-and-true Pentastar V6 with 285 hp and 260 lb-ft also continues. In an exclusive interview with Autoblog in January, Manley previewed the Wrangler's electric plans at the Detroit Auto Show. "The hybridization could actually help Wrangler," he said, noting it could improve torque distribution, a critical element for four-wheel drive vehicles." He added, "Electrification, absolutely. I could see Wrangler being a form of electric." The 2018 Wrangler goes on sale in January featuring a raft of improvements. It is about 200 pounds lighter thanks to the use of aluminum. There are also new engines, updated styling features and a nicer interior. Related Video: Featured Gallery 2018 Jeep Wrangler Rubicon View 80 Photos Green LA Auto Show Jeep SUV Off-Road Vehicles confirmed 2017 LA Auto Show