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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

2014 Jeep Compass/Patriot sing their swan songs with a six-speed automatic

Unless the governor, Fiat CEO Sergio Marchionne, gives them a reprieve, the 2014 Jeep Compass and Patriot are expected to meet their makers sometime next year. Should they perish, it's a shame that it would happen just as they've shed the continuously variable transmission that was their major bugbear, and just as the Compass has gotten its best looks yet.
Both will roll with a proper six-speed automatic transmission, courtesy of PowerTech. Noise-resistant gears and tuning by Chrysler boffins should alleviate the unappealing sounds that were given off by the older CVT. Unless, that is, you choose to have either model equipped with Freedom Drive II; the serious off-road package, available on both baby Jeeps, will still come with the CVT. The base transmission on the entry-level Sport trim remains the five-speed manual.
Otherwise, it's minor changes for the Compass, set off by the new 18-inch wheel option, trim pieces around the car and a back-up camera. The Patriot gets seat-mounted airbags, but is carryover otherwise. With their expected demises perhaps a year away, not much has changed otherwise. Engine choices comprise the 2.0-liter four-cylinder with 158 horsepower and 141 pound-feet of torque or the 2.4-liter four-cylinder with 172 hp and 165 lb-ft.

New spy photos of the next Jeep Wrangler reveal a backup camera

The new Jeep Wrangler JL is on the way, and we have new spy photos that give us our best look yet. The few vehicles seen in these photos all appear to be the four-door Wrangler Unlimited model, but we know the two-door and pick-up versions are coming as well. No word on when the new model, code-named JL, will debut, but don't expect to wait too much longer before Jeep finally finishes pulling off the wraps. While the Wrangler still is covered in test car camouflage, the "diaper" coverings have been removed from the side. But we still can't tell how the new removable roof and side panels will fit. One new nugget that we can spot is the spare-mounted backup camera. At least the Wrangler is keeping its rear-mounted spare. The overall shape hasn't changed much, but there would be pitchforks and fire in Toledo if Jeep strayed too far from the current design. Like the Porsche 911, the Wrangler's general design is permanently etched in stone. The grille is exposed on a few shots showing the new back-canted seven-slot setup that recalls the YJ generation of Wranglers. The windshield on the new model now appears to be fixed and tilted at more of an angle. Like we said, small changes. Related Video: Featured Gallery 2018 Jeep Wrangler Unlimited Spy Shots Image Credit: Spied Bilde Spy Photos Jeep SUV Off-Road Vehicles jeep wrangler unlimited jeep wrangler jl