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Chrysler uses Super Bowl spots to honor troops, farmers

How do you follow up such revered and successful ads as Chrysler's last two Super Bowl commercials? Imported from Detroit and Halftime in America should be given credit for giving the automaker's public perception a complete overhaul after its rescue from the brink with taxpayer money. What next, then?
We just found out during Super Bowl XLVII. This year Chrysler went with two commercials, one for Jeep and the other Ram. The two-minute-long Jeep commercial, called Whole Again, is narrated by Oprah Winfrey and presented as an open letter to the service men and women of America, simply expressing admiration for what they do - poignant message coming from a company whose history is so entwined with that of the military's.
The Ram commercial, called Farmer, honors the agricultural backbone of this country. Its soundtrack is a speech entitled "So God Made a Farmer" given by the famous radio broadcaster Paul Harvey, which plays over a slideshow of original photography commissioned by Ram. The images, of course, focus on farming and the people who do it for a living, and there's a few Ram trucks in there, as well.

Jeep Wrangler Willys Wheeler wants mountains, not a stage

We've said it before and we'll say it again - while we usually grow tired of the endless barrage of special edition vehicles, that isn't the case with the Jeep Wrangler. Every unique model we encounter seems cooler than the one before it, and this Willys Wheeler Edition is no exception.
The Willys Wheeler package is sort of a throwback to early Jeep CJ models, and wears "Willys" stickers on the hood. There's also a gloss black grille, rock rails to protect the side sills, and unique 17-inch black wheels wrapped in meaty BF Goodrich KM Mud Terrain tires. For proper off-road prowess, this special edition uses a Dana 44 rear axle with a limited-slip differential and a 3.73 final drive ratio.
Look for the Willys edition to hit dealerships early next year, starting at $25,795 for the two-door version and $29,595 for the four-door. Feel free to read all about it in the press release below.

Refreshed Chrysler 300 SRT won't be sold in NA

It looks like it might be time to bid farewell to the V8 rumble from the Chrysler 300 SRT - at least if you live in North America. The reported change comes as Fiat Chrysler Automobiles reshuffles its ranks with the Dodge brand, re-absorbing SRT and building its muscular reputation with the Challenger and Charger Hellcat models. Meanwhile, Chrysler is taking a more mainstream approach, and that likely means the end of overt high-performance models from the division for now.
According to Automotive News, the 300 SRT will be discontinued in the US for 2015, but it won't be totally dead. Some right-hand drive markets will still get the brawny V8 sedan next year, a distinction that goes a long way toward explaining some spy shots we've seen recently.
The 300 SRT's North American demise probably shouldn't come as a total shock. In FCA's five-year plan, it says that the 300 is destined for a refresh to be unveiled later this year, presumably at the upcoming Los Angeles Auto Show. There's no mention of the SRT model in the document, though, which seems to signal its end.