2007 Jeep Grand Cherokee Laredo Sport Utility 4-door 3.7l on 2040-cars

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Going high-tech, the 4x4 way

Is It An Off-Road Adventure Or Just A Walk In The Park?
I remember having to get out and lock hubs and shift into neutral to engage low range.
Coming off press previews of the 2013 Land Rover Range Rover and the 2014 Jeep Grand Cherokee that involved some heavy-duty off-road rock climbing, I'm simply amazed at the capabilities that these vehicles possess. But even more impressive (or troubling depending on your perspective) is the relative ease with which you can operate these vehicles in seemingly impossible terrain.

2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

2019 Jeep Wrangler Moab order guide reveals plush, spendy trim

At the end of last year, members at the JLWrangler Forum first discovered a Moab sticker kit in the Fiat Chrysler parts catalog. A few weeks ago, the same forum found a Moab edition 2018 Wrangler near FCA HQ. The previous JK series Jeep Wrangler offered a Moab edition, based on the Sahara platform, but priced and positioned between the Sahara and Rubicon trims. JLWrangler Forum members have now found the order guide for the new Moab edition, showing the same build philosophy but a bigger price. Only available on the four-door Unlimited bodystyle with the 3.6-liter V6 and eight-speed automatic, the option is said to retail for $51,200 before a $1,495 destination fee. That's $52,695 out-the-door. That puts you at $8,200 over the price of a Rubicon with the eight-speed automatic, but the Moab has a different aim. As Jeep's website says, the Sahara targets those who want "a clean, polished look that's at home wherever you take it," whereas the Rubicon is for those who need to get an extreme kind of dirty. The Moab shoots the middle, going after Sahara buyers who want their additional premium equipment wrapped in real-deal rugged looks. To work that effect, outside there'll be the dual-vent Rubicon hood, LED lighting, a steel front bumper, black tow hooks front and back, a body-colored hardtop, and Mopar rock rails. The order guide lists hood decals, which would be a new item for the vented Rubicon unit. The Moab sits on 17-inch, low-gloss black Rubicon-style wheels instead of the standard 18-inch polished aluminum wheels with Tech Gray spokes, and 33-inch BFG Mud Terrain KM2 tires. That tire choice is novel, because Rubicon comes on 33-inch BGF ALL-Terrain KO2s. The Selec-Trac 4x4 system pairs with the Anti-Spin limited slip differential, both of them normally options on the Sahara. Inside there'll be the 8.4-inch Uconnect infotainment system piped through a nine-speaker Alpine audio system. Comfort treats include keyless entry and remote start, Mopar hardtop headliner, leather seats and leather interior group, and an auto-dimming rearview mirror. Jeep throws in blind-spot monitoring with cross-path detection and the ParkSense parking assist, and for a adventurous touch, there are Mopar all-weather floor mats. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.