2007 Jeep Grand Cherokee Laredo Sport Utility 4-door 3.7l on 2040-cars

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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2017 Jeep Grand Cherokee spied looking refreshed

Jeep is preparing another facelift for the Grand Cherokee. Spied here undergoing testing, the updates to the upscale SUV look like they'll be fairly limited in scope. The current WK2-generation Jeep Grand Cherokee was introduced in 2010 as a 2011 model, replacing the round-eyed WK model that had been around since 2005. It underwent a mild update last year and is now gearing up for another round. This refresh appears to have a new front fascia with wider-spaced grille slats, and though hidden from view, will likely incorporate a restyled bumper with new fog lights. Expect some revisions inside the cabin to accompany the new face, and some updated engines, too. The current base model's 3.6-liter Pentastar V6 is anticipated to offer more power and get better fuel economy, plus offer flex-fuel capability. Of course, the 5.7-liter Hemi V8 will also likely be offered, and if we're lucky, an even more powerful SRT performance model, too. The updated JGC is expected to arrive in the first quarter of the new year. Jeep will be marking its 75th anniversary then, so expect some special editions of this and other models in the portfolio to arrive in true Jeep style. In the meantime, you can check out the spy shots in the gallery above. Related Video:

Vile Gossip: My Jeep Wrangler dreams

Jean Jennings has been writing about cars for more than 30 years, after stints as a taxicab driver and as a mechanic in the Chrysler Proving Grounds Impact Lab. She was a staff writer at Car and Driver magazine, the first executive editor and former president and editor-in-chief of Automobile Magazine, the founder of the blog Jean Knows Cars and former automotive correspondent for Good Morning America. She has lifetime awards from both the Motor Press Guild and the New England Motor Press Association. Look for more Vile Gossip columns in the future.The new 2018 Jeep Wrangler's model designation is JL, my original initials, as in Jean Lienert. Don't Google that. You'll find I died in 2014 in Pittsburgh at age 85. I take this JL thing as a sign from God that I am supposed to finally buy a new Wrangler, the very first car of my dreams when my dreams included saving $25,000 and living off the grid in a one-room log cabin with all of my cast iron pots and pans. I did live in a tiny log cabin once, but when I discovered there was no line for phone, fax and printer, I trudged down the dirt road a half mile, knocked on a stranger's door and borrowed their phone to call AT&T. So much for living off the grid. And so much for the Wrangler. I bought a truck, which was useful, but it was not a Jeep, a fact confirmed when I landed a job writing about cars. Among the Porsches and Fords and Ferraris and Dodge Power Wagons were Jeep Wranglers. Wranglers meant adventure. Here are two favorites:1981 — Delivering the Pig of Bronze, Car and Driver's over-accessorized 1978 project Jeep CJ-7 (named for its chrome hood ornament), to the police chief of rural Waterloo, Neb. He got it because he wrote the editor a letter asking for it. It was my assignment to drive it there. I plotted as many miles of dirt roads as possible between Michigan and Nebraska, not wanting to waste my first big Jeep adventure on pavement and never questioning the ability of this denim-trimmed orange Jeep and its aftermarket aluminum wheels to get us there.So naive. Somewhere in deepest Iowa with the windshield flipped down to the hood for maximum coolness, the Pig's rear end began to shudder. As we rolled to a stop, the photographer looked back in time to see one of the five fancy extra-long chrome lug nuts plop into the dust. Two others had vanished. The last two had backed off to the ends of their studs.