2005 Jeep Grand Cherokee on 2040-cars

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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Jeep: Beautiful Lands

Jeep emphasized the global nature of its all-new Renegade in a 90-second spot during the 2015 Super Bowl. Starting out in America, and with This Land is Your Land playing in the background, the spot splices images of the all-new Renegade with scenery from across the United States. As a global product and the first Jeep built outside the US, though, the spot quickly moves beyond America's borders, showing Renegades, people and scenery from around the globe. As for the Renegade, you can read all about it in our First Drive.

2019 Jeep Renegade teased with taillight photo

We've seen a number of 2019 Jeep Renegade prototypes running around lately, and now we know when we'll finally see all the ways the little crossover SUV has been updated: June 6. It will make its debut at the Turin Motor Show. Before then, Jeep did reveal a couple of details, including the above shot of the new taillight design. Though the taillight is very similar to the current version, particularly in how it's still square with a distinct "X" motif in center, it has a few differences. The thick black surround of the current model is gone entirely. It makes way for dark-tinted red plastic to wrap all the way around, and it has indentations that echo the X in the center. That center X isn't all a reverse light anymore. It's now part of the taillight's internal design. Only a small white square in the middle is now for the reverse light. Aside from small styling changes on the lights, Jeep also announced powertrains for the European version of the Renegade. It will be available with at least three gasoline engine options. There will be a roughly 120-horsepower 1.0-liter three-cylinder, and two versions of a 1.3-liter four-cylinder making 150 horsepower or 180. Jeep didn't mention anything about a diesel or a hybrid, the latter of which we expect based on previous spy shots. In the U.S., the Renegade is available either with a 160-horsepower turbocharged 1.4-liter four-cylinder or a 184-horsepower 2.4-liter naturally aspirated four-cylinder. We would assume at least the 1.3-liter engine will make it to the U.S., considering its similar power output to current numbers. Related Video: