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Inexperienced Jeep driver buries his Wrangler at sea

There's an old maxim in off-roading that states, "Four-wheel drive doesn't keep you from getting stuck, it just gets you stuck in worse places." The truth of this statement was perfectly illustrated recently in a YouTube video of a Jeep Wrangler digging its own grave at the beach. On May 11, a YouTuber named Dan M uploaded a video he titled, "Drunk guy doesn't know how to off-road and ruins nice Jeep." The video, shot at dusk on a rocky looking beach, shows a blue Wrangler driving out into the surf without a care in the world. Dan, providing commentary along with an unseen female companion, was impressed with the Jeep driver's dash at first. "Wow, he must do that a lot because he ain't scared of getting stuck or anything," said Dan. As the Wrangler got deeper into the water, the Dan's friend expressed her doubts that the Jeep driver would make it out, especially when the Jeep got snagged on a little spit of sand sticking out into the water. Dan wasn't worried, however. "No, he'll manage to get out of there, he'll make it out of there. He'll back out and get out," he said. Dan's confidence in the Jeep driver was sadly misplaced, unfortunately. The driver managed to get the Jeep stuck on the sand bar then made the rookiest of rookie mistakes–he just gunned it. "Oh man, he's done! He's done!" yelled Dan as the Jeep driver proceeded to dig a huge hole in the sand that sunk the Wrangler up to its frame just as the tide started coming in. With that kind of dunking, especially in salt water, that Wrangler was probably a total loss, much like the Grand Cherokee that got washed downriver last week somewhere in Europe. Related Video: News Source: YouTube Weird Car News Jeep SUV Off-Road Vehicles wrangler beach

Jeep follows up Super Bowl spot with call to help the USO

Once again, Chrysler had one of the most talked about Super Bowl commercials with its two-minute Whole Again Jeep spot, which was used to highlight its Operation SAFE Return program for US military personnel returning home from active duty. As part of this campaign, Jeep announced today that it will be donating up to $300,000 to the United Services Organizations (USO), and you can help.
Simply tweet using the #joinOSR hashtag on Twitter, visit the Yahoo! homepage or go to the Jeep Operation SAFE Return website, and Jeep will donate $1 to a fund that provides returning troops things like employment assistance and incentives to buy new vehicles. Jeep is also donating to this charity to the tune of $250 for each Jeep Wrangler and Wrangler Unlimited (including the Freedom Edition model) and Jeep Patriot Freedom Edition model sold.

Fiat Chrysler CEO: No plans to sell brands to Chinese

DETROIT — Fiat Chrysler Automobiles (FCA) has no intention of breaking up the company or selling individual brands to China or other parties, the company's chief executive said on Monday at the Detroit Auto Show, adding that the group was counting on its coveted Jeep brand to drive future profits. "We're not going to break up anything," Chief Executive Sergio Marchionne said at a news conference at the Detroit Auto Show. "We have no intention of breaking it up and giving anything to the Chinese." Marchionne said the Jeep sport utility vehicle brand could help FCA double its net profit. FCA's portfolio also includes luxury Maseratis, sporty Alfa Romeos and tiny Fiats. FCA's share price has jumped more than 30 percent this year on a bullish outlook for the auto sector, Jeep growth expectations and speculation that Marchionne's final year at the helm could prompt strategic deals such as spinoffs, technology alliances and disposals. The popularity of the Jeep brand, which is targeting sales of 2 million vehicles this year, has prompted talk it could be spun off from the group, as happened with tractor maker CNH Industrial and supercar group Ferrari, or sold off. Rumors have resurfaced that Guangzhou Automobile Group might be interested in snapping up part of FCA. Marchionne said on Monday that while GAC has partnered to deliver Jeeps to the Chinese market and FCA is talking to the Chinese automaker about helping it enter the U.S. market, "none of these things are designed to impact on the independence of FCA." FCA has often been the subject of merger speculation, especially after its unsuccessful 2015 attempt to tie up with larger U.S. rival General Motors. Its share price jumped to record highs in August after reports of interest from China's Great Wall Motor Co and South Korea's Hyundai. Marchionne said while both Jeep and truck brand Ram are strong enough to exist on their own, "we need to talk about ... what will be left behind." Marchionne said he has recommended to the company's board that the automaker spin off Magneti Marelli, a maker of components for lighting, engines, electronics, suspension and exhausts, to shareholders by the end of 2018. Marchionne confirmed FCA's targets for 2017 and for 2018, including a plan to erase all debt and generate up to 5 billion euros ($6.14 billion) in net cash.