2002 Jeep Grand Cherokee Laredo Sport Utility 4-door 4.0l on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

This is the face of the 2018 Jeep Wrangler JL

These images come from a purported Jeep dealer meeting and show a poster detailing the brand's future lineup. Along with a look at the range-topping Grand Wagoneer, we can see the next-generation Wrangler, code-named JL, and its updated design front and rear. To the surprise of no one, the Wrangler will keep its seven-slot grille and round headlights. To those it adds some modern updates, like the LED light bars on the leading edge of the front fenders. (Given the 2017 LED headlight upgrade, we can bet the low- and high-beams also will use LED tech.) The taillights get an X design like those on the Renegade crossover. The overall shape seems to be a bit more tapered and smoothed, which is most evident in the shape of the sides of the windshield. We know from spy photos that the windshield has been laid back more, likely leading to improved aerodynamics and reduced fuel consumption. As a refresher, we expect the 2018 Wrangler to again come in two-door and Unlimited four-door models. It will have at least one gas engine, including a new turbocharged Hurricane four-cylinder, as well as a diesel option. Most if not all of the engines will be paired with a nine-speed automatic transmission, and a manual is likely to be retained on at least some models. A pickup version has also been confirmed. The new Wrangler is likely to be shown in early 2017, possibly at the Detroit auto show in January. Featured Gallery 2018 Jeep Wrangler JL Dealer Leak Spy Shots Image Credit: KGP Photography Design/Style Spy Photos Jeep SUV jeep wrangler jl

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.