2000 Jeep Grand Cherokee Laredo 4wd Automatic 8 Cylinder No Reserve on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Jeep Wrangler won't get those cutout half doors after all

Let's just make one thing clear right off the bat: If you want to go off-roading and you want an open-air experience, a Jeep Wrangler is probably the right vehicle for you. Really, the Wrangler has always been about enjoying the outdoors with as little between its occupants and the great outdoors as legally possible. That's why the top comes off, the doors stay home, and the windshield folds flat. All that said, however, one cool bit of show-car desirability reportedly won't make into production. Those crazy cutout doors that caught so much attention at the Wrangler JL's debut at the L.A. Auto Show won't be available from Jeep. For now we're reporting this as a rumor, but the report from Jalopnik seems legit. We have a request for comment in to Jeep and will report with confirmation when we hear back. Apparently — and despite the fact that the doors appeared on otherwise production-spec Wrangler models shown to the media and public show goers — Jeep says the cutout half doors were "always a prototype." In the end, traditional half doors were deemed the best option for production. We don't really disagree with the notion that traditional half doors are a better idea than the "prototype" cutout doors, especially considering how much effort went into making the JL Wrangler's doors easier to remove than past versions. Plus, the aftermarket is rife with accessory doors and panels to choose from if the regular or optional half doors aren't to your liking. Still, we're sure some Wrangler JL intenders were looking forward to those unique donut-style metal doors, and so we must pass the disappointment in their direction. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

The 2019 Jeep Grand Wagoneer looks like a Grand Cherokee on steroids

It's a special day for Jeep fans. Thanks to the same dealer meeting leak that gave us a look at the 2018 Jeep Wrangler JL, here is our first glimpse of the new Grand Wagoneer. When it arrives for 2019, this three-row crossover SUV will be the top model in Jeep's range. We knew the Grand Wagoneer would be expensive – Jeep CEO Mike Manley said not to rule out prices upwards of $130,000 for this Range Rover fighter – but now we know it looks like it wants to pick an actual fight with its competitors. What's visible of the front and rear styling is very reminiscent of the current Grand Cherokee, but it's muscled up a bit and gets a set of sinister seven-element headlights. The seven-light theme is carried to the rear as well, and we have a feeling the number is a not-so-subtle reference to the seven-slot grille that all Jeeps wear. That said, here the grille is a short, wide-mouth affair that is a bit of a departure from those of other models. And there's a lot of brightwork in these renderings, not just on the grille but for similar pieces that connect the exhaust tips in the rear and tow-hook surrounds up front. Either by design or engineering, the Grand Wagoneer also looks wider than the two-row Grand Cherokee. The Grand Wagoneer will be about the size of the Dodge Durango three-row crossover and will be based on the platform used by the next-generation Grand Cherokee. The GC and Durango currently share a platform based on one used by Mercedes for its large SUVs, and it is not yet known whether the new Jeeps will use an evolution of that platform or something new. Hemi V8 and diesel and gas V6 engines are the likely powertrain options, and we wouldn't be surprised to see a Hellcat-powered version of this mean-looking luxury SUV at some point. Or at least we can hope. Related Video: Featured Gallery 2019 Jeep Grand Wagoneer Dealer Leak Spy Shots Image Credit: KGP Photography Design/Style Spy Photos Jeep Crossover SUV