1999 Jeep Grand Cherokee Laredo Sport Utility 4-door 4.0l on 2040-cars

Auto blog

The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

Jeep teases its Easter Safari Wrangler concepts

Every year ahead of the Easter Jeep Safari in Moab, Jeep shows off some wild concepts based on Jeep products. They usually don't make it to production, but they do get the fans very, very excited. If you'll remember last year, the company showed off a Hellcat-powered Wrangler concept called the Trailcat and some retro-inspired pickups, like a neo-Forward Control and one resembling the classic military Kaiser M715. This year, we're getting a sneak preview of two of the concepts Jeep will be showing off. Details are sketchy and the images aren't very revealing, but such is the way of teasers. Let's start with the Switchback, which appears to be a Wrangler Unlimited that features metal doors with large cutaways in them. They look like a cross between factory metal half-doors and the tubular trail doors that are a popular aftermarket add-on. It also appears to feature a bumper-mounted winch and a special top with a roof basket. The second concept is the Quicksand, which appears to be a two-door Wrangler with cut-down fenders, a roll cage, and no B-pillar aft of the door. Could it be a dune buggy of sorts, a Jeep analogue to the Baja Bugs or Meyers Manxs so popular in the 1960s and 1970s? It's hard to tell, but all will be revealed soon. Related Video:

Jeep delivers basketful of concepts for the Moab Easter Jeep Safari

It's Easter time, and that means it's time for the 52nd Annual Moab Easter Jeep Safari, held March 24 through April 1, where thousands of off-roaders crawl, scrape and scramble over the rugged trails of Moab, Utah. And that brings us to this year's colorful collection of Jeep concepts, custom-built by FCA for the occasion. Jeep Wagoneer Roadtrip View 7 Photos This year there are seven Easter treats — including one called Wagoneer and one called Jeepster. All are decked out in Mopar parts. (Mopar already has 200-plus parts and counting for the all-new 2018 Jeep Wrangler.) Here then, is this year's Easter pageant of Jeeps: Jeep 4SPEED This year's lightweight concept is meant to bolster off-road performance through extensive weight savings. It's powered by the all-new 2.0-liter turbocharged I-4 engine with an eight-speed automatic. Carbon fiber abounds — the stuff is used for the hood, fender flares and the rear tub, which also features aluminum perforated panels. It gets an "aggressively swept back" look via raked windshield, longer door openings and a custom cage. It's also 22 inches shorter with improved approach and departure angles, though the wheelbase remains unchanged. And it gets Dana 44 front and rear axles with a 4.10 gear ratio and 18-inch lightweight monoblock wheels with 35-inch tires. Inside, there's a custom instrument panel, custom seats and deleted back seats. Footwells are perforated aluminum. The 4SPEED is so much lighter than stock, it rides two inches higher. Jeep Sandstorm This one's inspired by Baja desert racers but can still be used as a daily driver. It gets an extreme-duty suspension system capable of both tasks. The front axle has been moved forward four inches and takes a heavy-duty longarm four-link suspension and track bar. The rear axle has been moved back two inches and gets a triangulated trailing arm four-link suspension. The longer wheelbase provides better high-speed stability. The front wheels — 39.5-inch tires on 17-inch beadlock wheels — get custom coilovers and bypass shocks that allow 14 inches of travel in front and 18 in back. It gets Baja styling cues such as a vented carbon fiber hood, vented high-clearance fender flares and a cage with lay-down spare tire carrier. There are no exterior door handles, and the rear doors have been chopped.