1996 Jeep Grand Cherokee Limited Sport Utility 4-door 4.0l on 2040-cars

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Why the 2018 Jeep Grand Cherokee Trackhawk really exists

"But really, what do we do for Jeep? We listen to our customers, that's our job. We give them what they want. So the reason why is, they ask. Lots of them asked." – Darryl Smith "Why not?" It's a simple-enough explanation and one that should resonate with any car lover who views the absurd and the gloriously pointless as fundamental principles of their passion. And putting a ridiculously powerful engine into a vehicle that would normally not have one is perhaps the pinnacle of that. It's the reason that so many of us view a Mercedes-AMG E63 wagon as far cooler than an SLS AMG with roughly the same engine. With that in mind that we sat down with two of the men responsible for the 2018 Jeep Grand Cherokee Trackhawk, the latest entry into the absurd and gloriously pointless segment. We wanted to find out from Darryl Smith, director for SRT engineering, and Paul Mackiewicz, vehicle development manager, if there were actual market-based reasons for the Trackhawk's creation. Effectively, why'd they actually do it? "Why not?" Smith immediately offered during an interview at the New York Auto Show, clearly possessing a similar mindset. "But really, what do we do for Jeep? We listen to our customers, that's our job. We give them what they want. So the reason why is, they ask. Lots of them asked." View 24 Photos If "lots" of people are asking for a 707-horsepower, 645-pound-feet, off-road-capable, luxury-lined, five-person SUV, then perhaps we shouldn't be too worried about the demise of the human-driven automobile after all. "There is a very defined customer base out there that want a sport SUV," Mackiewicz said. "They want a sports car with the capabilities of having an SUV, of being able to tow, of being able to drive their sports car all year round. And that's what this car enables. It is ultimate performance, all year round, in any condition." If BMW, Mercedes-Benz, Porsche, and even Maserati can produce high-performance SUVs, doesn't it seem fitting that the father of all SUV brands should top them all under the hood? Of course, expanding the 6.2-liter Hellcat engine beyond the Challenger and Charger is clearly a smart business case in the current SUV-obsessed marketplace. FCA had a lust-worthy engine, and it had a solid performance base in the existing Grand Cherokee SRT, so it can be argued that marrying the two made sense and that it could be done with minimal fuss — even if in practical terms, it's absurd.

Jeep Grand Wagoneer, Deserthawk and plug-in models coming soon

BOLOCCO, Italy — Today at FCA's Italian proving ground, Mike Manley rolled out the roadmap for Jeep's next five years. Manley has been in charge of Jeep since 2009 and has helped boost sales to more than 1.5 million units globally thanks to the success of models like the Cherokee, Grand Cherokee and Wrangler and submodels like the Trailhawk and Trackhawk. Well, there's more on the way, including new sand-prepped Deserthawk models, the return of the Wagoneer and Grand Wagoneer nameplates, and electrified versions of every model by 2021. While the plan for these next five years is a little less firm than the last one, it does provide the American automaker with some flexibility and breathing room. If you'll remember, by 2018 we were already supposed to have a new version of the Grand Cherokee as well as the premium Grand Wagoneer. Both of those are still coming, just not as soon as Jeep had hoped. Additionally, by 2022 Jeep plans to roll out two new three-row SUVs, new versions of the Renegade and Cherokee as well as the long-awaited Scrambler pickup. All in, Jeep plans to launch two models per year by 2022. That includes eight plug-in hybrids for the North American market. We saw one of the first Wrangler PHEVs at today's presentation. There are also plans to have a Level 3 autonomous vehicle on the market by 2021. Jeep will double down on its heritage, arguably one of the biggest things the brand has going for it. Its rugged image has helped boost sales in a market already clamoring for utility vehicles. By the end of 2018, FCA expects 1 in every 17 utility vehicles sold worldwide to wear a Jeep badge. The ratio should be even better for 2019. Related Video:

Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.