1996 Jeep Grand Cherokee Laredo on 2040-cars

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Weekly Recap: Matthew McConaughey's star shines brightly for Lincoln

The commercials were a little strange at first, but the ensuing spoofs were hilarious. And all jokes aside, Matthew McConaughey has made a difference for Lincoln. Advertisements starring the Oscar winner launched in September, and the results have been impressive. The number of customers clicking on Lincoln.com to check out the MKC – the crossover McConaughey pitched – has tripled since the ads began airing, a spokesman told Autoblog. They also generated 4.4 million views on YouTube and spawned parodies by Ellen DeGeneres, Conan O'Brien, South Park and Jim Carrey on Saturday Night Live, which racked up another 15 million views. Most importantly, Lincoln's sales have increased 15 percent through November, helped significantly by the strong launch of the MKC. Without the addition of the MKC, Lincoln's sales would have been essentially flat last year. The MKC has received solid reviews from consumers and the press, though it has had several recalls. "The overwhelming response to the MKC campaign sparked truly great awareness for Lincoln," Andrew Frick, Lincoln group marketing manager, said in a statement. Now Lincoln has launched another round of spots, which kicked off New Year's Day during college football bowl games. This time, McConaughey is hawking the MKZ sedan and its hybrid sibling. The spots, called Diner and Balance, use the same artistic formula as the earlier ads, with McConaughey intoning seriously about the cars in dramatic settings. They were shot over two days in Los Angeles and were directed by Nicolas Winding Refn, a Danish filmmaker who directed the 2011 move, Drive. The ads continue Lincoln's multiyear deal with McConaughey, who has said he's been long been interested in the brand. He starred in the 2011 thriller, The Lincoln Lawyer, as a defense attorney who worked out of a Town Car, though that was before his deal with Lincoln. In one of the earlier ads, McConaughey claims: "I've been driving a Lincoln since long before anybody paid me to drive one. I didn't do it to be cool. I didn't to it to make a statement. I just liked it." That sentiment appears to have worked for the MKC's launch, and with this new advertising blitz, Lincoln hopes it carries over to the MKZ. Other News And Notes Infiniti Q30 spied in winter testing Infiniti is continuing development work on the Q30 small crossover, and we've recently captured it during winter testing.

Weekly Recap: Hackers demonstrate auto industry's vulnerability

There's always been a certain risk associated with driving, and this week cyber security came into focus as the latest danger zone when researchers demonstrated how easily they could hack into a 2014 Jeep Cherokee from across the country. The incident raised concerns over the vulnerability of today's cars, many of which double as smartphones and hot spots. During the now-infamous experiment, Chris Valasek and Charlie Miller infiltrated the Jeep's cellular connection and were able to control the infotainment system, brakes, and other functions. The hackers told the Jeep's maker, FCA US, of their findings last year, the company devised a software fix. Though Valesek and Miller hacked a Cherokee (like the one shown above), several FCA products, including recent versions of the Ram, Grand Cherokee, Dodge Durango, and Viper were also affected, illustrating potentially wide exposure that could reverberate across the sector. "For the auto industry, this is a very important event and shows that cyber-security protection is needed even sooner than previously planned," Egil Juliussen, senior analyst and research director for IHS Automotive, wrote in a research note. "Five years ago, the auto industry did not consider cyber security as a near-term problem. This view has changed." Hours after the Cherokee hacking incident was publicized on Tuesday, Sens. Ed Markey (D-Mass) and Richard Blumenthal (D-Conn) introduced legislation to direct the National Highway Traffic Safety Administration and Federal Trade Commission to establish national standards for automotive cyber security. The bill also would require vehicles to have a cyber-rating system to alert consumers how well their cars' privacy and security are defended. "Drivers shouldn't have to choose between being connected and being protected," Markey said in a statement. "We need clear rules of the road that protect cars from hackers and American families from data trackers." Though FCA and its Jeep Cherokee were in the spotlight this time, they were just the latest to showcase how automotive technology has advanced faster than safety and regulatory measures. IHS forecasts 82.5 million cars will be connected to the internet by 2022, which is more than three times today's level. "Cyber-security will become a major challenge for the auto industry and solutions are long overdue," Juliussen said.

STLA Medium EV platform claims long range, up to 382 horsepower

We don’t get to see it paired with a car yet, but Stellantis just revealed a bunch of details about its upcoming STLA Medium electric vehicle platform. As a reminder, this is just one of four that will ultimately come out, including STLA Small, Medium, Large and Frame. The "Medium" is specifically designated for vehicles in the C and D segments, but Stellantis isnÂ’t explicitly saying which new models will sit on it. At the very least, Stellantis is providing a boatload of specs to chew on. Maximum range for vehicles on the STLA Medium platform is said to be 435 miles when paired with a "Performance" pack and tested on the WLTP cycle. The "Standard" pack brings that max range down to 310 miles. Of course, expect those numbers to nosedive when tested on the EPA cycle. All those miles come courtesy of a 98-kilowatt-hour battery pack, which is the highest-range Performance pack. Stellantis hasnÂ’t said what the standard pack capacity will be quite yet. As for charging, all STLA Medium vehicles will feature a 400-volt electric architecture that will be able to facilitate charging from 20-80% in 27 minutes. A maximum charge speed is not yet specified. Stellantis also claims an astoundingly efficient 4.43 miles per kWh, "depending on the application." Basically, donÂ’t expect all of the STLA Medium vehicles to touch that level of efficiency, but some might for WLTP testing. As for driving enjoyment, you can expect power output to range between 215-382 horsepower. STLA Medium cars will be available with either front-wheel drive or all-wheel drive and come in body styles including "passenger cars, crossovers and SUVs." The platform allows for some flexibility in size, so wheelbase can range from 106-114 inches. Overall length will vary from 169-193 inches, and ground clearance maxes out at 8.66 inches, for those curious about how Jeep models might fare on this platform. Stellantis says itÂ’s going to deliver "best-in-class battery packaging cost," explaining that despite various total energy options, the perimeter dimensions of the battery pack, common tray and cooling designs will remain constant.