1995 Jeep Grand Cherokee Laredo on 2040-cars

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Marchionne uses racial epithet to describe what must power future Alfa Romeo models

Sergio Marchionne and his Fiat empire have a lot riding on the US return of the Alfa Romeo brand. The endeavor has been in progress for what feels like a lifetime - certainly for as long as Fiat has had the Chrysler brand under its Italian wing.
It's not surprising that Fiat CEO Marchionne needs a perfect first Alfa to mark a return to America. And here's where things get dicey. Nobody would argue with Marchionne's insistence that Alfa Romeo's be powered by Italian engines - as Marchionne himself is quoted to have said at the 2013 Detroit Auto Show, "There are some things that are well done in Italy."
If not what he said, then, it's how he said it that has eyebrows raised. "I cannot come up with a schlock product, I just won't. I won't put an American engine into that car. With all due respect to my American friends, it needs to be a wop engine." Wait, what's that?

2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

A hybrid Jeep Wrangler could be in the cards for new generation

Jeep could make a hybrid version of its iconic off-roader, the Wrangler, the head of the Jeep brand suggested in an interview with Autoblog. Speaking this week on the floor of the Detroit Auto Show, Jeep's global chief Mike Manley said "the hybridization could actually help Wrangler," noting it could improve torque distribution, a critical element for four-wheel drive vehicles. Manley added, "Electrification, absolutely. I could see Wrangler being a form of electric." The Jeep boss didn't offer further details, though a hybrid Wrangler has been rumored for years. The next-generation off-roader is due for the 2018 model year, which means a reveal is imminent. Hybrid technology would likely be used to assist the Wrangler's performance and efficiency, rather than as a total fuel-economy play. The next-gen Wrangler is expected to have LED lights, updated and more aerodynamic design, and greater use of aluminum. A turbo four-cylinder gasoline engine, a diesel engine, and an eight-speed automatic transmission are also among the powertrain rumors, though the diesel may be in jeopardy after the EPA accused FCA US of installing emission-control software on its EcoDiesels. Despite the changes, this new Jeep will be instantly recognizable as a Wrangler, Manley told us. "It's the icon of our brand." View 30 Photos Also heartening for enthusiasts, the Wrangler is getting a pickup variant built alongside the utility vehicle in Toledo, OH. Manley wouldn't speculate on a name, though it has a long list of historic choices. Jeep used "Comanche" on a Cherokee-based pickup from 1986-92 and had the Gladiator/J-Series for a larger truck from 1963-87. "Of course we could go back to one of the record books [for a name]," Manley said. Meanwhile, Jeep also confirmed that the Wagoneer and Grand Wagoneer models will return to its lineup in 2020, slotting above the Grand Cherokee and giving Jeep an entry in the upper luxury SUV segment. Manley said the Wagoneers will compete in the $60,000-to-$100,000 price range. They will be based on a body-on-frame platform sourced from the Ram and built in Warren, MI. "Ever since I've been associated with Jeep, in my mind, they needed to come back to the portfolio," Manley said. Jeep's other spotlight vehicle, the Grand Cherokee, will get a new generation launching in 2019, Manley said. Though the current line has been on sale since 2010, Jeep has added interior updates and special variants to keep it fresh.