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Coronavirus shakes up America's truck market: GM outselling Ford and Ram

FCA, Ford and General Motors joined the rest of the U.S. auto industry in taking heavy volume hits due to coronavirus-related shortages of both cars and customers. The saying goes that a rising tide lifts all boats; it stands to reason, then, that a falling one would have the opposite effect.  However, as we learned Thursday, the automotive market can behave in unpredictable ways. While the F-Series remained the best-selling nameplate in Q1, GM's full-size trucks are now outselling Ford's again for the first time in years, and with this upward thrust from the General, FCA's Ram was unceremoniously booted out of a hard-earned second place.  While late-March sales declines hit just about every major automaker in one way or another, the model-by-model results weren't nearly so uniform. And because the market tends to be a zero-sum game, for every winner, there generally has to be a loser.  In this case, that winner was GM, and its rise had to come at the expense of another automaker, in this case, Ford. F-Series sales dropped 13.1 percent in the first quarter of 2020, while sales of GM's full-sized Silverado and Sierra surged nearly 28% in the same period. FCA's Ram lineup managed a steady-as-she-goes 7% increase. All-in, GM finished the quarter with 197,743 full-size trucks sold to Ford's 186,562. Here's the full breakdown: Ford F-Series: 186,562  Chevrolet Silverado*: 144,734 Ram P/U: 128,805 GMC Sierra: 53,009 *includes 1,036 Medium Duty sales Things are a but murkier in the midsize segment, where the Chevy Colorado slipped 36% to just 21,430 units sold — just a few hundred better than the slow-selling Ford Ranger's Q1 numbers. The GMC Canyon experienced an almost identical slide, finishing the quarter with just 4,483 units sold. For perspective, Jeep sold more than 15,000 Gladiators and Toyota's midsize Tacoma slipped less than 8%, finishing the quarter with nearly 54,000 sales.  We suspect this discrepancy in full- and mid-size truck sales comes from shifting incentives. Ford, GM and FCA would like to keep selling bigger trucks because there's far more profit margin built into their list prices. Even with tens of thousands of dollars in manufacturer money on the hood, big trucks still make money.  Since these automakers report quarterly, we won't get another good look at these numbers until July, but if you thought that 2019 represented the new normal for U.S. auto sales, well, think again.

Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

Stellantis is open to putting a gas engine in its EVs to meet demand

With the EV segment caught in a tug-of-war between market demand and government regulations, carmakers are having to adapt to avoid losing both money and sales. Stellantis is keeping every option on the table, including putting a gasoline engine in its electric models. Natalie Knight, the chief financial officer for Stellantis, made the announcement while presenting the carmaker's first-quarter shipment and revenues results. She cited the Jeep Wagoneer S as an example: Unveiled in January 2024, it will go on sale with an electric powertrain, but the brand hasn't ruled out expanding the lineup with a gasoline-powered model later on, according to Wards Auto. It could be a hybrid, or it might not get any type of electrification. The call will depend on whether there is "a clear demand for that in the market," the executive said. Compare that with comments from new Jeep CEO Antonio Filosa, who has said hybridizing the Wagoneer S isn't in the cards — but making a PHEV version of the all-electric upcoming Recon, however, might be. "I don't want to ignore the fact that we want to stay close to the consumer, and if we see there's an opportunity with those models that we introduced as BEVs first, we'll look into that," Knight said. Stellantis plans to launch 25 new models globally in 2024, and 18 of those will go on sale with electric power. However, that doesn't necessarily mean they'll remain electric-only throughout their production run. The brands that live under the Stellantis umbrella can build a gasoline-powered version of an EV with relative ease because many of the cars in the group's portfolio ride on a multi-energy platform. For example, the new Dodge Charger (pictured) will go on sale with an electric drivetrain later in 2024, but the range will grow with the addition of a 3.0-liter straight-six in 2025. Across the pond, the Jeep Avenger (a small, hatchback-like crossover not designed with our market in mind) was hyped as an all-electric model when it made its debut in 2023, but it quietly gained a gasoline-electric hybrid drivetrain in early 2024. The city-friendly Peugeot 208 is offered with piston or battery power, too. One of the next electric recipients of a gasoline engine might be the new-to-us Fiat 500e. The retro-styled hatchback has exclusively been available as an EV since it went on sale in Europe in 2020, but executives are reportedly looking at turning it into a hybrid due to slow sales.