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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

2019 Jeep Cherokee revealed | All-new engine, refreshing new face

When the Jeep Cherokee made a return in late 2013 as a replacement for the boxy Jeep Liberty, reactions were mixed on the crossover's styling. Sure, all the Jeep hallmarks were there — seven-slot grille, squared fenders, etc. — but something seemed different, especially with that face. Well, the course has been corrected and at this week's Detroit Auto Show, the 2019 Jeep Cherokee shows off its much more conventional and conservative styling. This is just a mid-cycle refresh, so it doesn't look all that much different than the current KL Cherokee. Jeep ditched the split lighting on the current model, pushing the driving lights and headlights back together and in a much more traditional position. Unsurprisingly, its very similar to what you'll find on the current Jeep Grand Cherokee and Jeep Compass. In addition to the new LED headlamps, the driving lights and fog lamps get a new design. The rear end, too, gets a heavy redesign. The taillamps now have LED accents, though the overall shape is generally the same. A new tailgate now houses the license plate, making the Cherokee look less bottom heavy. Along the bottom, Overland models get chrome tow hooks while Trailhawk models get the now recognizable bright red hooks. The Trailhawk also gets a resculpted front bumper for a better approach angle on the trails. Other Trailhawk goodies include skid plates, bigger fender flares, an increased ride height and 17-inch wheels with off-road tires. There are five new wheel offerings in total, including a 19-inch design for the Overland trim. In contrast to the outside, the Cherokee's interior carries over nearly unchanged. From behind the wheel, you'd be hard pressed to spot a difference between the old and new. There are some new piano-black trim pieces around the infotainment screen and matte silver trim around the air vents and steering wheel. The center console does get a slight redesign, moving the USB port and 115-volt outlet rearward to create a bit more storage space. The biggest change is in the cargo area where three extra inches of width give the Cherokee 27 cubic feet of cargo space. Underneath the hood, you'll find one of three powertrains, including a new 2.0-liter turbocharged inline-four. That engine joins the 271 horsepower 3.2-liter Pentastar V6 and the 180 horsepower 2.4-liter Tigershark inline-four. All three engines are paired with a refreshed nine-speed automatic sending power to either the front or all-four wheels.

UAW papers reveal release dates for new Dodge, Jeep and Ram models

Documents published by the United Auto Workers union reveal key information about some of the products Dodge, Jeep and Ram will release during the early 2020s. All three brands will try to capitalize on the growing demand for trucks and SUVs in the United States. The agreement between the UAW and Fiat Chrysler Automobiles (FCA) outlines what the period between 2019 and 2023 will look like from an employee's vantage point. The $4.5 billion factory the automaker is building in Detroit will begin manufacturing a three-row Jeep model in 2020, and it will add the next-generation Grand Cherokee to its roster the following year, according to CarScoops. The new Grand Cherokee will also roll out of the Jefferson North facility that makes the current model scheduled to retire shortly before its successor arrives. The Dodge Durango will continue to be built there, and the UAW papers mention a mild-hybrid variant of the SUV due out before the end of 2020. Two body-on-frame Jeep models tentatively scheduled to revive the heritage-laced Wagoneer and Grand Wagoneer nameplates will break cover in 2021. They will be built alongside Ram pickups at the Warren Truck plant, and odds are the three models will share several components under the sheetmetal. Adding the two Jeep models is expected to create 1,400 jobs, FCA predicted. Speaking of Ram, the high-performance TRX model (pictured) aimed at the Ford F-150 Raptor's jugular is penciled in for a 2020 launch. The concept that previewed the model made its debut in 2016, so it's reasonable to assume it will have changed considerably by the time it reaches showrooms. It will be based on the newest variant of the 1500, not on the last-generation model still sold as the Classic. What won't change is the supercharged, 6.2-liter Hellcat V8 between its fenders. The plug-in hybrid Wrangler remains on track for a 2020 launch. The Cherokee will continue to come out of Belvedere Assembly in Illinois, but the UAW's documents mention "fresh models / features" off of its unibody platform. Whether that means new trim levels or additional body styles remains to be seen, but it sounds like something new and Cherokee-related is around the corner. The ancient Dodge Journey shares at least one thing with the beater you drove in high school: a four-speed automatic transmission. The gearbox is finally on its way out, according to the UAW, and the 2.4-liter four-cylinder engine that powers the entry-level model isn't long for this world, either.