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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Stellantis' production in Italy cut by up to 220,000 vehicles

MILAN — A global crunch in semiconductor supply could cost Stellantis up to 220,000 vehicles this year in terms of lost output in Italy, the FIM CISL union said, adding this would mark the fifth year in a row of declining production in the country. FIM CISL said in its periodic report on the group's production in Italy that Stellantis produced 351,890 vehicles in the first half of this year, almost 14% less than in the same period last year, with the key Melfi plant and the Sevel van-making facility being the most affected sites. Using data for the first half of the year and potential full-year production based on orders booked, the union estimates Stellantis could lose between 200,000-220,000 vehicles in 2022, said Ferdinando Uliano, the head of the FIM CISL union. "It's as if one of the group's large plants stopped for a year," he said, adding the chip supply situation was not improving this year and would also affect production in 2023. Uliano said factors including the war in Ukraine and the disruption to Russian gas supplies to Europe would only worsen the part supply situation for the automotive industry. A spokesman for Stellantis declined to comment on data and forecasts provided by FIM CISL, but repeated the carmaker had been taking decisions regarding the management of its operations on a day-by-day, plant-by-plant basis since the start of the COVID pandemic. Plants/Manufacturing Fiat Jeep

1914 Ford Model T at Historic Greenfield Village | AutoblogVR

We drive all of the newest and most sophisticated cars, but a 102-year-old Ford is one of our recent favorites. Senior Editor Alex Kierstein headed to historic Greenfield Village in Dearborn, MI, to learn to drive a Model T in the latest AutoblogVR segment. Kierstein picks up the Model T fairly quickly, despite its controls. Though they were designed more than a century ago to be simple and easy to use, driving a Model T is complicated and counter-intuitive to the modern motorist. But by the end of his lesson, Kierstein has it all figured out and is enjoying himself. In our other new segment, Detroit Manufacturing, Senior Editor Greg Migliore showcases the city''s industrial might. He tours a modern Fiat Chrysler factory that churns out Dodge Durangos and Jeep Grand Cherokees and then wanders the ruins of the mythical Packard Plant. There's also some tasty and unexpected twists in this VR episode. Each week, new episodes will launch on the AutoblogVR App. We'll preview them here on Autoblog, but for the full immersive experience, head over to the app, which you can download for free from the App store and Google Play. Be sure to try it with a cardboard viewer, too! Ford Jeep Automotive History Driving Classics Videos VR Original Video Detroit ford model t tour 360video