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Jeep launches new ad with unreleased Michael Jackson track

We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power - and timely, too - comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.

Lexus gets top brand marks from Consumer Reports; Ford, Jeep hit hard

Consumer Reports has released its 2014 Car Brand Report Cards, with Lexus again reigning at the top and doing so with the same industry-topping score of 79 that it registered in last year's Report Cards. This year, the institute credited its lineup for being "usually quiet, comfortable, and fuel-efficient," noting it's the only brand on the list "to achieve an excellent average overall reliability score." The Car Brand Report Cars list is meant to rank the best all-around vehicles based on CR testing and reliability results tallied by subscribers it surveyed. Each brand included must have sufficient test and reliability data for at least three models, a standard which left out 11 marques including Fiat, Jaguar, Land Rover and Porsche.
This 2014 Brand Report Cars edition is the first of a new format in which sub-brands have been broken out from their parent brands, with Acura using this year to move up the leaderboard into second place with a score of 75 for its "reliable, well-finished and somewhat sporty models." The top three was rounded out by Audi, climbing from eighth to third by scoring a 74 for "well-crafted interiors, nice handling and good gas mileage." Audi scored highest in the road-test portion, its improved reliability aiding its rise. The top nine was completed by Subaru, Toyota, Mazda, Honda, Infiniti and Mercedes-Benz.
Ford and Jeep weighed in at the other end of the rankings, Jeep taking the lowest overall score in the road tests and hampered by "a mix of spotty reliability." Ford was sunk by reliability issues with its MyFord Touch infotainment system which consumers found troublesome enough to negate its cars earning "solid test scores" for being "very nice to drive." Perhaps the rumored switch from Microsoft to Blackberry's QNX for the next generation SYNC will help them out. Cadillac's score also took a hit for infotainment reasons after it was the leading US brand last year, the CUE system in the XTS dragging Cadillac to the bottom of all General Motors brands.

Jeep bringing two special-edition Renegades to the LA Auto Show

Few manufacturers do limited edition runs like Jeep, which has released everything from a 75th Anniversary Edition Wrangler to a Batman v. Superman: Dawn of Justice Renegade. The automaker is revealing two new versions of the Renegade next week at the 2016 Los Angeles Auto Show: a 2017 Jeep Renegade Deserthawk and a 2017 Jeep Renegade Altitude. The off-road ready Deserthawk starts at $28,140 and builds on the bones of the already capable Renegade Trailhawk. The extra $1,495 nets you an exclusive Mojave Sand paint option, hood, and rear panel decals. It also comes equipped with rock rails and the towing package. Inside, the Deserthawk comes with black leather seats, Light Frost stitching and accents, all-weather floor mats, and a cargo tray mat. As it's based on the Trailhawk, the Deserthawk comes with four-wheel drive, a 2.4-liter four-cylinder engine, and a nine-speed automatic transmission. The Renegade Altitude, like the other Jeep Altitude models, essentially means black on black on black. It comes with 18-inch gloss black wheels with gloss black accents on the front and rear badges, grille rings and tail lamp rings. The black theme continues inside with black cloth seats and black gloss trim. The Altitude also features what Jeep calls Metal Diamond door handles and shift knob. Standard features include a backup camera and a keyless ignition. All that black gloss will set you back at least $22,390. Look for the Renegade pair to arrive in dealers soon. The Altitude will be available later in November while the Deserthawk hits showrooms in January. Related Video: LA Auto Show Jeep Crossover Off-Road Vehicles jeep renegade