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Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

2018 Jeep Wrangler will keep classic hood style

One of our spy photographers caught some FCA employees poking around under the hood of a 2018 Jeep Wrangler prototype. They had the hood open wide, and because of that, we can catch a couple little details that tell us a bit more about the exterior styling of the Wrangler. Mainly that some of the Wrangler's signature hood details will remain for the new generation. The first details we caught were the bolt holes in the hood at the base near the hinges. These show that, as with the previous model of Wrangler, the 2018 model will feature chunky, rugged-looking external hood hinges. We can also infer that if these hinges remain, the doors will likely have matching ones, and those will hopefully still be removable. The second details we spotted were a bit more subtle. On the sides of the hood towards the leading edge, there are some indentations. Based on the positioning, and their small size, we believe these are the indentations for external tie-down latches for the hood, just like the old model. Actually, just like pretty much every Wrangler-style Jeep back to the military models used in World War II. Based on a report last week from JL Wrangler Forums, we are expecting to see the fully revealed 2018 Jeep Wrangler and its classic hood details at this year's LA auto show. It is then expected to arrive at dealers in December with both V6 and four-cylinder engine offerings. Related Video: Featured Gallery 2018 Jeep Wrangler Hood Spy Shots Image Credit: KGP Photography Spy Photos Jeep SUV Off-Road Vehicles

FCA's UAW workers to get $8,010 profit-sharing payout

UAW workers at FCA will soon be receiving $8,010 checks, which represent profit-sharing based on the company's 2020 performance. Although FCA's profit margins in 2020 were slimmer than the year prior, the union-employee payouts are slightly larger, due to a change in the formula that was negotiated in 2019 and has now gone into effect. Employees are now paid $900 for every 1% of profit margin FCA achieves in its North American operations. For 2020, the company enjoyed an 8.9% profit margin, and although that was down slightly from 9.1% in 2019, the checks are larger than last year's $7,280 payout. Still, FCA employees didn't fare quite as well as their counterparts at GM, who stand to receive profit-sharing checks of up to $9,000. GM workers did even better last year, netting $10,000. UAW workers at Ford had less to celebrate. They'll receive $3,525, based on the company's 2020 performance. That's a steep drop from last year's $6,600. FCA earned $6.472 billion in North America in 2020. The company is expecting an improved financial performance in 2021, as it's expected to avoid another coronavirus-related shutdown. It's also expected to benefit from the launch of the three-row Grand Cherokee L, as well as the Jeep Wagoneer and Grand Wagoneer, all of which are high-margin products. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.