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Australian Jeep marketing stunt goes awry [w/video]

Jeep fans in Australia are none too happy with the off-road brand following a contest that saw ten new Cherokees sold for just $10,000 Australian (about $9,400), roughly a quarter of the vehicle's price Down Under.
The contest, called the "World's Most Remote Dealership," gave Aussies the chance to snag an ultra-affordable Cherokee Longitude (analogous to the US-spec Latitude trim), provided they could get to a secret dealership in the remote wilderness of western New South Wales, near the border with the state of South Australia.
In order to get the exact location of the dealership, though, potential customers needed to download an app, which would release a phone number 9:00 AM AEST on Thursday (7:00 PM EDT, Wednesday night). The first ten people who could call in and prove they could afford to finance $10,000 and get to the remote dealership, were given the location of the remote dealership.

Off-roading the Lyman Trail in the 2017 Jeep Grand Cherokee Trailhawk

Lyman Trail is in the backwoods of the Chelsea Proving Grounds in Chelsea, Mich. It's where FCA goes to push off-roaders to the limits. Autoblog's Greg Miglore made a recent visit to Lyman Trail with the 2017 Jeep Grand Cherokee Trailhawk. Check out the video to see how the SUV performed. Show full video transcript text [00:00:00] We are on Lyman Trail here, deep within the Chelsea proving grounds in the woods. This is where they test all the off-roaders, the Jeeps, the Rams, everything that's capable and needs some sort of a trail rating - this is where they bring it to shake it down. It's all downhill from here. Except when it's rocky and wet. Here we go! [00:00:30] Grand Cherokee Trailhawk is very capable off-road. Of course it's trail-rated. It definitely has all of the gizmos and things that you need to get over the obstacles that we're going to encounter. This first one is called traction. This is where, basically, to be trail-rated the vehicles need to have a certain degree of traction so they can basically, you know, stay sure-footed over certain obstacles. When going up things like this, pick your line, I'm going straight up the middle, and just stay nice and even. [00:10:00] Go straight up let the Jeep do the work, keep on going, skid plates doing their thing, there ya go. This one is over the riverbed. This simulates a dried riverbed. It's rocky, lots of stones here, things you might see on the shores of Lake Michigan. We're just gonna go right over it. Keep it nice and simple. Nice and easy. Okay, hit it kind of hard, gonna straighten the wheels. Again, you hear those skid plates, they are protecting the fuel tank, ... [00:01:30] the transfer case, and the front of the vehicle. So I'm not gonna touch the brakes, I just want to go over it nice and easy. We've come upon one of my favorite events here. This is where you go through the water. It's basically mud, a little bit of a bog kind of thing. Jeeps are so capable, you don't even have to worry about it.The trick about going through the water is to keep a nice even pace ... [00:02:00] and don't loose your nerve. Some people go in the water and are like "woah," freaking out because literally there's water all around you. So, just keep right on going, steer, point the vehicle right on through. We're making some waves here. Keep on going. Keep it smooth. Up the hill we go. And there you have it. Your Jeep not only went off-roading, it went off-landing. That's a bad joke.

LA-bound 2014 Jeep Wrangler special edition gives us the Willys for $25,795

The Jeep Wrangler might be the reigning king of special editions, but with sales records being broken almost all year, this plan is obviously resonating with buyers. Joining new models like the Dragon Edition and Polar Edition, the 2014 Jeep Wrangler is adding a new Willys Wheeler Edition to pay homage to Jeep's military heritage.
Getting ready for its big debut at the LA Auto Show, the 2014 Jeep Wrangler Willys Wheeler Edition is inspired by early Willys CJ (Civilian Jeep) models with exclusive styling and upgraded off-road goodies. Starting with a Wrangler Sport, these upgrades include a Dana 44 rear axle with limited-slip differential and 3.73 gears, along with meaty BF Goodrich KM Mud Terrain tires mounted to the Willys Wheeler's black 17-inch wheels. For more of a classic Jeep look, this model adds a gloss black grille, "Willys" hood stickers and rock rails to protect the side sills. Jeep is also tossing in a D-ring, tow strap and gloves that are all kept in a special carrying bag.
When it goes on sale early next year, the Wrangler Willys Wheeler Edition will start at $25,795 for the two-door model, while the four-door will start at $29,595. There's an official press release posted below, and we'll be sure to have live images of the special-edition Wrangler live from the LA Auto Show floor later this week, so stay close.