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Vile Gossip: My Jeep Wrangler dreams

Jean Jennings has been writing about cars for more than 30 years, after stints as a taxicab driver and as a mechanic in the Chrysler Proving Grounds Impact Lab. She was a staff writer at Car and Driver magazine, the first executive editor and former president and editor-in-chief of Automobile Magazine, the founder of the blog Jean Knows Cars and former automotive correspondent for Good Morning America. She has lifetime awards from both the Motor Press Guild and the New England Motor Press Association. Look for more Vile Gossip columns in the future.The new 2018 Jeep Wrangler's model designation is JL, my original initials, as in Jean Lienert. Don't Google that. You'll find I died in 2014 in Pittsburgh at age 85. I take this JL thing as a sign from God that I am supposed to finally buy a new Wrangler, the very first car of my dreams when my dreams included saving $25,000 and living off the grid in a one-room log cabin with all of my cast iron pots and pans. I did live in a tiny log cabin once, but when I discovered there was no line for phone, fax and printer, I trudged down the dirt road a half mile, knocked on a stranger's door and borrowed their phone to call AT&T. So much for living off the grid. And so much for the Wrangler. I bought a truck, which was useful, but it was not a Jeep, a fact confirmed when I landed a job writing about cars. Among the Porsches and Fords and Ferraris and Dodge Power Wagons were Jeep Wranglers. Wranglers meant adventure. Here are two favorites:1981 — Delivering the Pig of Bronze, Car and Driver's over-accessorized 1978 project Jeep CJ-7 (named for its chrome hood ornament), to the police chief of rural Waterloo, Neb. He got it because he wrote the editor a letter asking for it. It was my assignment to drive it there. I plotted as many miles of dirt roads as possible between Michigan and Nebraska, not wanting to waste my first big Jeep adventure on pavement and never questioning the ability of this denim-trimmed orange Jeep and its aftermarket aluminum wheels to get us there.So naive. Somewhere in deepest Iowa with the windshield flipped down to the hood for maximum coolness, the Pig's rear end began to shudder. As we rolled to a stop, the photographer looked back in time to see one of the five fancy extra-long chrome lug nuts plop into the dust. Two others had vanished. The last two had backed off to the ends of their studs.

The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

Alfa Romeo will gain a Jeep Compass-based SUV

It was reported earlier this week that FCA would invest into its Italian factories to ramp up production at currently underutilized locations. Those plans have now been clarified with official information from FCA, as reported by Automotive News. The entire investment is worth $5.7 billion. First of all, Alfa Romeo will gain a new compact SUV based on the Jeep Compass architecture. The still-unnamed model will be available as a plug-in hybrid, and it will be built in Pomigliano, Italy. No U.S. availability has yet been announced, but it would not be odd to see the Compass-based model sold below the Stelvio in the States. The last time Alfa Romeo had anything similar in its model portfolio was when it offered Crosswagon-badged four-wheel-drive versions of the 156 and 159 wagons. As for the Jeep Compass itself, it will begin to be built at the Melfi plant in Italy. The rumored small "baby" Jeep slotting under the Renegade has not yet been officially mentioned. Fiat will introduce a battery electric 500, built in Turin, and the Pomigliano plant that will make the compact Alfa Romeo SUV will also be used to build a mild hybrid version of the Panda city car. The 500X will gain a PHEV variant. The Stelvio platform will also spawn a corresponding SUV for Maserati, and FCA also mentioned Maserati will introduce a new, unnamed model it will make in Modena. Automotive News quotes Italian press as saying this will be the Alfieri coupe and convertible, also offered as battery electric versions. Related Video: