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FCA's puzzling trademark spree includes Apache and Orange Peelz

Here's one for the Mystery Machine. As noted by the WagoneerFans forum and picked up by Motor1, Fiat Chrysler recently went on a one-day trademark application spree at the U.S. Patent and Trademark Office. On March 6, the automaker applied for the names Apache, Farout, Orange Peelz, Shocker, Tomahawk, and Top Dog. All have been requested for "Land vehicles, namely, passenger automobiles," and the best guess so far has them being applied to concepts during next month's Easter Jeep Safari, which, assuming it goes ahead, will happen April 4-20. As for historical ties, one name has a connection to Dodge, another was a codename for a Dodge engine, and one was used on a previous Easter Jeep Safari concept. Tomahawk rings the loudest bell, that name applied to the four-wheeled, Viper-engined concept motorcycle that Dodge rolled out at the 2003 Detroit Auto Show. The company supposedly sold nine examples of the "rolling sculpture" through Neiman Marcus over a four-year period. It doesn't appear FCA has used the name since, internally or otherwise. There is, however, a Cherokee tomahawk — not referring to a Jeep, but the light, short-handled ax used by the Native American Cherokee tribe. This one seems made for Safari use. Apache has a Dodge and a Jeep tie-in. At one time, Apache was the codename for the 6.4-liter Hemi V8 marketed as the 392 V8 on the Charger and Challenger R/T Scat Pack trims. That engine makes 485 horsepower and 475 pound-feet of torque. But Jeep showed a Wrangler Apache concept (pictured) at the 2012 Easter Jeep Safari, built with a Mopar conversion kit for a 6.4-liter Hemi making 470 hp and 470 lb-ft. Mopar sold the V8 swap kits at least through 2016, but they appear to have fallen off the Mopar menu. At one time there were rumors of a supercharged Apache with more than 600 horsepower, and wouldn't that be a welcome surprise in Moab. The Farout could be a more or less extreme overlanding take on last year's Easter Jeep Safari Wayout concept, depending on whether one considers "way" or "far" more radical. The Shocker, Jeep might be disappointed to discover, already has an outside link in the Jeep Shocker stickers made for Wichita State fans who love America's 4x4. As for Orange Peelz, it's pretty close to Pedro's bicycling degreaser called Oranj Peelz, but a Jeep conception could be anything. Except maybe a paint color. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Stepping on the Cherokee's toes | 2017 Jeep Compass First Drive

The only thing the 2017 Jeep Compass has in common with the model it replaces is its nameplate. And, considering that the old Compass was never competitive in the hotly contested compact crossover segment, that's a very good thing. Even better, after spending a solid day driving the reborn Compass over the rivers, through the woods, and everywhere in between, we're more than happy to forget the ill-conceived first-gen Compass entirely. Put simply, to say that the new Compass is better than the old one is an understatement of Rubicon-size proportions. Whereas the old Compass was saddled with Chrysler's old MK platform (a crossover-spec version of the unloved Dodge Caliber chassis), the 2017 Compass shares its basic underpinnings with the smaller Jeep Renegade, with the main difference being a 2.6-inch wheelbase stretch. That doesn't sound like a lot, but in person the Compass feels much larger than the Renegade, partly because its bodywork bulges out in a more muscular way than its more playfully styled, smaller sibling. "Mini Grand Cherokee" is a phrase that's been bandied about quite a bit, but only because it's true. The most notable styling flourish of the Compass is the D-pillar that's shaped sort of like a shark's dorsal fin. We think it's pretty cool from the outside, but it results in a huge expanse of plastic interior molding with tiny little windows barely able to let in any light. If we were buying a Compass, we'd definitely want the big panoramic sunroof to keep the cabin feeling open and airy. An optional gloss-black-painted roof makes those rear pillars stand out even more. There's a familial resemblance between the Renegade, Compass, and Cherokee inside, due in part to the overall curvature of the dash and the location of the air vents. Directly in front of the driver are two clear gauges, which flank a digital cluster that, depending on trim level, is available in either 3.5-inch or 7.0-inch sizes. The Compass is clean and tidy inside, and while FCA's Uconnect system – available with 7.0- and 8.4-inch center screens – is getting a bit old, it still works well and offers all the infotainment options buyers expect in 2017, including Apple CarPlay and Android Auto compatibility. We're also pleased to see Jeep stick with round dials for radio volume and tuning, and simple switches for climate control settings in the center stack. There's an unexpectedly meaty steering wheel for the driver to grab hold of.

Jeep dealer buries WWII Willys GP in showroom floor

The Willys MB Jeep earned icon status during World War II thanks to its ruggedness, simplicity and go-anywhere ability. Following the war, it didn't take long for the handy vehicles to be scooped up by the public, and a brand slowly grew around the vehicles that has continued to thrive. Fast-forward to present day, where it's not uncommon for auto dealers to try to grab some of the magic of yesteryear by displaying classic models to connect customers with their brands' proud histories. Now, a Canadian Chrysler Group dealer is taking that notion to the extreme by actually making a vintage WWII Jeep part of its foundation.
Bay King Chrysler in Hamilton, Ontario, Canada, recently completed its new showroom, and the franchise really wanted to show its dedication to the Jeep brand. As dealer principal Jamie Richter tells Autoblog, the inspiration for the Jeep installation came from his brother, who became fascinated with a home that had a glass floor looking down into its wine cellar. The company already had the 1943 Willys MB to display, but it had originally planned to build a jungle gym around it for customers' kids. Now, the classic is literally in the floor as customers enter. Richter tells Autoblog that customer reaction so far has been "fantastic."
It's certainly a novel way to bring people into the showroom, and seemingly a nice nod not only to Jeep, but to the men and women who served in the war. If you want to see more about how the Jeep was actually installed and what it looks like, check out this video.