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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

The 2019 Jeep Grand Wagoneer looks like a Grand Cherokee on steroids

It's a special day for Jeep fans. Thanks to the same dealer meeting leak that gave us a look at the 2018 Jeep Wrangler JL, here is our first glimpse of the new Grand Wagoneer. When it arrives for 2019, this three-row crossover SUV will be the top model in Jeep's range. We knew the Grand Wagoneer would be expensive – Jeep CEO Mike Manley said not to rule out prices upwards of $130,000 for this Range Rover fighter – but now we know it looks like it wants to pick an actual fight with its competitors. What's visible of the front and rear styling is very reminiscent of the current Grand Cherokee, but it's muscled up a bit and gets a set of sinister seven-element headlights. The seven-light theme is carried to the rear as well, and we have a feeling the number is a not-so-subtle reference to the seven-slot grille that all Jeeps wear. That said, here the grille is a short, wide-mouth affair that is a bit of a departure from those of other models. And there's a lot of brightwork in these renderings, not just on the grille but for similar pieces that connect the exhaust tips in the rear and tow-hook surrounds up front. Either by design or engineering, the Grand Wagoneer also looks wider than the two-row Grand Cherokee. The Grand Wagoneer will be about the size of the Dodge Durango three-row crossover and will be based on the platform used by the next-generation Grand Cherokee. The GC and Durango currently share a platform based on one used by Mercedes for its large SUVs, and it is not yet known whether the new Jeeps will use an evolution of that platform or something new. Hemi V8 and diesel and gas V6 engines are the likely powertrain options, and we wouldn't be surprised to see a Hellcat-powered version of this mean-looking luxury SUV at some point. Or at least we can hope. Related Video: Featured Gallery 2019 Jeep Grand Wagoneer Dealer Leak Spy Shots Image Credit: KGP Photography Design/Style Spy Photos Jeep Crossover SUV

2018 Jeep Grand Cherokee Buying Guide | Popular SUV questions and answers

The Jeep Grand Cherokee is several SUVs rolled into one. When equipped with the standard 3.6-liter V6, the Grand Cherokee is a refined and well-mannered sport-utility that delivers a comfortable ride, a handsome cabin, along with Jeep's legendary off-road prowess. At other end of the spectrum is the Trackhawk, a Grand Cherokee with the heart of a 707-horsepower muscle car. Powered by the same supercharged V8 found in the ferociously quick Dodge Challenger Hellcat, the Grand Cherokee Trackhawk is one of the fastest and wildest SUVs of all time. Between these extremes there are plenty of other options, including two somewhat less powerful (but still potent) choices of V8. An available air suspension not only helps to make the ride smoother, it can significantly raise the ride height for any rock-crawling moments you encounter. Here you'll find all the information needed to make an educated buying decision if you're considering a 2018 Jeep Grand Cherokee, including safety and reliability ratings, engine specs, horsepower, fuel economy ratings and pricing. We'll also summarize what Autoblog's professional auto reviewers think of the Jeep Grand Cherokee. Is the 2018 Jeep Grand Cherokee Safe? The Jeep Grand Cherokee scores four out of a possible five stars in the National Highway Traffic Safety Administration's overall crash-test rating system. The Grand Cherokee was tested in both rear- and all-wheel drive format. The two Grand Cherokee models tested earned four-star ratings in frontal impact tests, and five stars in NHTSA's side impact tests. The only difference between the two is regarding their resistance to rollover, with the rear-wheel drive Grand Cherokee scoring a three-star rating, versus four stars in the all-wheel drive model. The Insurance Institute for Highway Safety, which provides ratings for new vehicles based on its own comprehensive crash tests, found room for improvement when it comes to the Grand Cherokee's performance in its crash test regime. While it earned top marks in some categories – such as side impact crash tests, and front crash avoidance (when fitted with optional safety equipment) – the Grand Cherokee registered a "Marginal" and "Poor" rating for its performance in the Small Overlap Front test. This simulates a vehicle hitting a static object, such as a utility pole, with only a fraction of its front end.