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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Wrangler truck, aka Scrambler, will reportedly have a convertible top

Update: We reached out to Jeep for confirmation on the Wrangler convertible top. A representative said he couldn't give any comment. The text has been updated to reflect this. Besides off-road ability and boxy design, the Wrangler's other signature feature is its convertible top. And while the top was implemented on the four-door Unlimited, there has never been a guarantee that the upcoming truck, sometimes referred to as Scrambler, would have the same kind of roof. But the odds are looking better than ever now that an anonymous source told Automotive News the pickup will have some sort of convertible top. This helps supports other tidbits of information that have trickled out about the truck's roof. A few months ago, a Wrangler forum discovered parts information for the truck that included multiple colors and materials for the top. We've also seen spy shots of a prototype with a hard top that had a distinct front section like the removable portion on current multi-piece Wrangler hard tops. We've reached out to Jeep for official comment, and a representative there was unable to give us any comment regarding the Wrangler truck's roof. Related Video:

3-row Jeep Wrangler, V8 Kaiser ambulance, and more from Mopar for SEMA

SEMA is back this year, and as is tradition, the American Stellantis brands Jeep, Ram, Dodge and Mopar are bringing some truly amazing concepts to the show. The brands have come up with seven vehicles, four from Jeep, two from Ram and one from Dodge. Some of them show off the current Mopar catalog and possible future parts, while others are just really cool customs. Let's check them out. Jeep Wrangler Overlook Jeep Wrangler Overlook concept View 8 Photos We're starting off with perhaps the most interesting of the concepts on display, the Jeep Wrangler Overlook. And you'll notice right off the bat that it's longer than your average Wrangler Unlimited. It's actually a full foot longer. And it doesn't just add cargo space, it adds passenger space. There's a third row of seats in the Overlook. Those seats also necessitated the safari-style custom rear roof. It's 5 inches taller than a regular Wrangler roof to provide headroom for rear occupants. It also made room for the extra windows. Front passengers also get a fancy single-piece roof section with a pop-up glass section, and the interior features black leather and bronze accents. Other body changes include a custom hood, a narrower front bumper for improved approach angle and a widened rear bumper to protect the longer tail. It also gets custom front bumper lights, Jeep Performance Parts (JPP) A-pillar lights and tubular side steps. The Overlook also rides on the Jeep Performance Parts (JPP) 2-inch lift kit with Fox shocks and 20-inch wheels with 37-inch tires. We wouldn't have thought a three-row Wrangler would be something that would reach production, and it's still unlikely. But, this looks really good. And when Land Rover already offers a third row in the Defender, and is working on a stretched version, we're starting to wonder if Jeep should think about an even more stretched Wrangler. Kaiser Jeep M725 Kaiser Jeep M725 concept View 11 Photos Next up is this year's resto-mod from the Stellantis crew. They found an old Kaiser Jeep M725 military ambulance and did a few things to make it a more modern, go-anywhere super tailgater. Under the hood is a 485-horsepower 6.4-liter V8 paired to an old-school TorqueFlight 727 automatic transmission, shifted by a B&M shifter housed in a repurposed ammunition box. It's still four-wheel drive and has the old axles, but they're attached via a coil-spring suspension instead of the original leaf packs.