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Dodge muscle cars, armored Jeep to star in Furious 7 [w/video]

We're less than a month away from the smorgasbord of speed, stunts and shooting that is Furious 7, and it arrives in theaters on April 3 as one of the first big films of the year. Starring Fast and Furious regulars Vin Diesel, Paul Walker and Dwayne "The Rock" Johnson, plus Jason Statham as the big villain, this entry looks to be another exciting addition to the franchise. With such a major movie that features cars as much as the actors, it shouldn't be a surprise that an automaker is getting in on the action as a promotional partner. FCA US supplied nearly 30 vehicles for the film, including prominent roles for a 2015 Dodge Charger, Challenger R/T and armored Jeep Wrangler Unlimited. To really play up the connection, the automaker has laid out a global advertising campaign featuring its models. The marketing includes a variety of unique spots with the cars appearing online and in music videos. Among them in the US is a TV ad called Flash to the Future (embedded below) for the Challenger. Hopefully, Furious 7 can live up to all its pre-release hype. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Cars, Movies and Music Come Together as Dodge Partners with Universal Pictures and Atlantic Records on 'Furious 7' 'Furious 7' opens April 3 and features 2015 Dodge Challenger, Dodge Charger R/T and 'armored' Jeep® Wrangler Unlimited Dodge launches multitier marketing initiative to promote action-thriller, including 'Flash to the Future' television ads for U.S. markets and across international countries, and Furious 7 web landing page at www.dodge.com/en/furious-7 Dodge vehicles also showcased in new music videos of songs from Atlantic Records 'Furious 7: Original Motion Picture Soundtrack,' available in stores and at online retailers March 17 March 9, 2015 , Auburn Hills, Mich. - Dodge, which has been a part of the blockbuster Fast & Furious franchise since its inception, announced today a promotional partnership with Universal Pictures for "Furious 7," in theaters April 3, and a first-ever partnership with Atlantic Records on music videos that support the label's "Furious 7: Original Motion Picture Soundtrack," available March 17 and available now for pre-order at http://smarturl.it/furious7.

2018 Jeep Wrangler might get power sliding roof panels

A user at JL Wrangler Forums snapped a few photos of a prototype 2018 Wrangler driving around, and one of the shots revealed some interesting switchgear. On the ceiling are a couple of handles that further confirm it will still have a multi-piece removable roof, something already expected when images of the truck leaked out. Just ahead of those handles is a binnacle of switches with no clear explanation for their existence. The folks at JL Wrangler Forums believe they have the answer. They suspect that the controls are for a Jeep Renegade-style My Sky roof. In case you forgot, the Renegade's My Sky roof is a cross between a sunroof and the Wrangler's removable roof. One of the panels can slide back like a sunroof, or it and a second panel can be pulled out entirely. The forum members believe the large center button and smaller buttons ahead of it are controls for sliding back either or both front roof panels. Of course the roof panels will still be removable, too. They also cite anonymous sources that say the forum's speculation is on the right track. A few years ago, rumors of a power top were circulating, too. We can certainly see this as a possibility. It would offer Wrangler owners the option of some open-air fun without requiring the unfastening of multiple latches and stowage of large roof panels. Although it would likely add plenty of cost, that won't be much of an issue for Jeep. It's already possible to spend remarkable amounts of money in heavily accessorized Wranglers, and Jeep doesn't have trouble getting them sold. We're still not completely convinced, though. It's also possible we could be looking at switchgear for overhead lights or other interior features, maybe even storage for sunglasses. We just can't be positive without getting a closer look at the switches. Also, there's at least one reason Jeep might want to avoid a feature like this. Power sliding top panels could add weight. Now Jeeps aren't amazing performers, save for the SRT and Trackhawk Grand Cherokees, so speed won't be an issue, but if the weight goes into the top panels, it could make top removal more difficult thanks to heavier components. We'll have to wait to find out for sure. Related Video:

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.