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EV cost burden pushing automakers to their limits, says Stellantis' CEO Tavares

DETROIT — Stellantis CEO Carlos Tavares said external pressure on automakers to quickly shift to electric vehicles potentially threatens jobs and vehicle quality as producers struggle with EVs' higher costs. Governments and investors want car manufacturers to speed up the transition to electric vehicles, but the costs are "beyond the limits" of what the auto industry can sustain, Tavares said in an interview at the Reuters Next conference released Wednesday. "What has been decided is to impose on the automotive industry electrification that brings 50% additional costs against a conventional vehicle," he said. "There is no way we can transfer 50% of additional costs to the final consumer because most parts of the middle class will not be able to pay." Automakers could charge higher prices and sell fewer cars, or accept lower profit margins, Tavares said. Those paths both lead to cutbacks. Union leaders in Europe and North America have warned tens of thousands of jobs could be lost. Automakers need time for testing and ensuring that new technology will work, Tavares said. Pushing to speed that process up "is just going to be counter productive. It will lead to quality problems. It will lead to all sorts of problems," he said. Tavares said Stellantis is aiming to avoid cuts by boosting productivity at a pace far faster than industry norm. "Over the next five years we have to digest 10% productivity a year ... in an industry which is used to delivering 2 to 3% productivity" improvement, he said. "The future will tell us who is going to be able to digest this, and who will fail," Tavares said. "We are putting the industry on the limits." Electric vehicle costs are expected to fall, and analysts project that battery electric vehicles and combustion vehicles could reach cost parity during the second half of this decade. Like other automakers that earn profits from combustion vehicles, Stellantis is under pressure from both establishment automakers such as GM, Ford, VW and Hyundai, as well as start-ups such as Tesla and Rivian. The latter electric vehicle companies are far smaller in terms of vehicle sales and employment. But investors have given Tesla and Rivian higher market valuations than the owner of the highly profitable Jeep and Ram brands. That investor pressure is compounded by government policies aimed at cutting greenhouse gas emissions. The European Union, California and other jurisdictions have set goals to end sales of combustion vehicles by 2035.

Jeep gunning for 1M sales this year

Jeep CEO Mike Manley would rather soft-pedal the seven-figure prognostication for now, but Fiat CEO Sergio Marchionne won't have it, proclaiming in an interview that Jeep will sell one million units worldwide this year. Manley has called that come-hither number "a stretch," the history of recent gains perhaps reason for his caution: in 2011 the brand sold 568,317 units, followed by the record-breaking tally of 701,626, then another record in 2013 with 731,565 units moved.
That kind of gap means everything will need to go magically for Jeep to record a 37-percent increase this year - amazing Cherokee sales, a brilliant launch for the little Jeep arriving in Europe later this year and a heavy wave to raise sales in US, European and Chinese markets. Manley is confident about the prospects in 2015, though, with the Cherokee in full stride, the Fiat-based Jeep on its way to the US and expanded global production. It's not as though Marchionne's prediction for Jeep's 2014 sales is unexpected, since he first made it last year. But even if the number ends up a little short for 2014, there's no doubt it will be impressive.

2017 Jeep Com-Patriot looks like a mini Grand Cherokee

Jeep plans to merge the Compass and the Patriot into a single model, and today we're getting an undisguised look at the compact crossover. These images from Brazil's Autoo were captured before a photo shoot. The SUV, which retains the same shape as the prototypes our photographers captured testing earlier this year, borrows a sizable amount of styling cues from the larger, more expensive Jeep Grand Cherokee. If the SUV's badging is anything to go off of, Jeep will retain the Compass moniker for the upcoming vehicle. At the front, the SUV has a similar grille to the Grand Cherokee with seven rectangular openings, which are smaller than the ones found on the current compass, with chrome trim. The headlights and LED daytime lights are also similar to the ones on the Grand Cherokee. The black roof, which is a new touch for Jeep, is a nod toward the SUV's European competitors like the Land Rover Range Rover Evoque. The new model loses the square-like taillights on the previous model for oval-shaped ones. Overall, the SUV adds modern touches to the aging Compass and Patriot models while staying true to Jeep's iconic look. The SUV is expected to utilize a modified version of the platform found on the Jeep Renegade and Fiat 500X. Power could come from a 2.0-liter turbocharged inline-four engine that's mated to either a nine-speed automatic transmission or a six-speed manual gearbox. Just like the current model, the upcoming Compass will have front-wheel drive as standard with all-wheel drive as an option. The next-gen Compass will be manufactured at Jeep's new plant in Brazil, where the vehicle will also makes it official debut later this year. The baby Grand Cherokee will make its first appearance on American soil at this year's Los Angeles Auto Show. Related Video: News Source: AutooImage Credit: Autoo Design/Style Spy Photos Jeep Crossover SUV jeep compass jeep patriot