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Jeep Wrangler burns when fireworks were set off inside the vehicle

It should come as no surprise that some fireworks celebrations on the Fourth of July lead to damage and destruction of property. Whether it's poor planning, a lack of skills or simply bad luck, fire departments are usually pretty busy. That wasn't exactly the case when this Jeep Wrangler TJ burnt to the ground. Despite about two dozen people around when the Wrangler caught fire, no one thought it best to call emergency services. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Last week, Chief Spokesperson for Montgomery County Maryland Fire & Rescue Service Pete Piringer sent out a tweet of a TJ that hadn't looked this rough since the body panels were just steel sheets moving through a press. According to Piringer, the fire was caused by a firework that was set off inside the vehicle. It's unclear if this was accidental or on purpose, though we imagine few people would actually want to burn their vehicles to the ground. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. No one was hurt by the fire. Despite no one calling the fire department, a few attendees attempted to put the fire out. Damages to the Wrangler TJ (built between 1997 and 2006) come out to more than $5,000. A follow-up tweet from Piringer said "charges pending," tagging the Montgomery County Fire Department, Office of Fire & Explosive Investigations/Bomb Squad and the Maryland Department of Natural Resources. It seems fireworks are illegal in Montgomery County. Related Video: News Source: Twitter via Jalopnik Weird Car News Jeep Truck SUV Off-Road Vehicles fire fireworks

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Marchionne defends FCA recalls, says Wrangler won't be all-aluminum

FCA CEO Sergio Marchionne recently received the 2015 Industry Leadership Award from the SAE Foundation. While speaking with the press after the event, the boss discussed his thoughts about some key issues regarding the company's future. One of the big regulatory issues facing FCA at the moment is the upcoming public hearing by the National Highway Traffic Safety into the automaker's handling of 20 recalls. Marchionne has no intention of testifying there, according to The Detroit News. The CEO also thinks that the government regulator is becoming much more aggressive in how it handles safety campaigns, but the Feds aren't necessarily doing a very good job of communicating that. "We need to work with the agency in a very cooperative and open way to make sure that we can meet their requirements for their new stance," he said, according to the newspaper. "We have no option but to comply with their requirements and we will. I have nothing to hide in this process. I just want clear rules." Marchionne also dropped the news that the company has changed its mind about making the next Jeep Wrangler totally from aluminum. "Because of the difference in cost, not just the new material but the actual assembly process, I think we can do almost as well without doing it all-aluminum," he said to The Detroit News. This seemingly opens the door for the model to remain in production in Toledo, OH, but only just a crack. Marchionne says that the new Wrangler would still use a large amount of aluminum, and there are "at least" two sites in contention for the assembly. The company doesn't have too long to make a decision because the model reportedly launches in 2017.