Jeep Comanche Pioneer on 2040-cars

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Jeep: Portraits

Jeep looks back on 75 years of four-wheeling. The brand's tough vehicles have carried everything from soldiers to sunbathers. The brand wants you to remember all the highlights, from the beaches of Normandy to the fictional Jurassic Park – one a remarkable accomplishment of human determination in the face of war, the other a really successful movie. Do you think Jeep's spot captures the essence of the brand? Vote it up or down. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad

Marchionne may stay with FCA until 2020

We might get to see Sergio Marchionne and his vast array of sweaters in the auto industry for even longer than expected. The FCA CEO suggested last year that he would retire from the automaker when its current five-year plan was complete in 2018. Now, he has tentatively extended that point out to at least 2020. "I can do this for another five years if you push me, right? Beyond that, I ain't gonna do it, and I don't want to," he said to Automotive News. That would give Marchionne a 16-year career at the top from joining Fiat in 2004 to possibly leaving FCA in 2020. Although, take the CEO's statement with a grain of salt because he has made multiple statements about the timing for his retirement. In 2012, Marchionne said he would only remain in charge until 2015, which is, well, now. Those five years might also go quite quickly because Marchionne is a busy guy with the Ferrari IPO, the attempted merger with General Motors, implementing FCA's five-year plan, and many other projects. He's already considering the next CEO, though. "My purpose in life is to find the Kuniskises of the world, the Manleys, the Biglands, the Palmers," Marchionne said to Automotive News, referencing the heads at Dodge, Jeep, FCA North America, and the company's chief financial officer, respectively. "I told them, 'One of you is going to do what I do one day. I don't know who that is, but one of you is going to do it.'" News Source: Automotive News - sub. req.Image Credit: Paul Sancya / AP Photo Chrysler Dodge Fiat Jeep Sergio Marchionne FCA fca us Mike Manley reid bigland tim kuniskis

Tour the Jeep Wagoneer Icon Reformer with its creator Jonathan Ward

Icon has released a plethora of amazing machines, and has more coming down the pike. One of the company's latest creations is a Jeep Wagoneer that was done as part of Icon's Reformer line, which Jonathan Ward, the head of Icon, explains is a thorough restoration and upgrade, but with a fresh restored finish. This is in contrast to the company's Derelict series that keeps the rough exterior while upgrading everything underneath. And the level of detail in the Reformer Wagoneer is amazing, as shown by this video from The Hoonigans in which Ward gives a tour of the SUV. Starting on the outside, the truck is pretty close to stock in appearance, though the color and faux wood trim were never offered on it. Badges are a mix of originals, and a few tweaked ones for use on this Jeep. For instance, the front fender badges now feature the engine displacement of the Chevy LS V8 under the hood. Also, the round Jeep badges front and rear now have the Icon lizard badge. Inside, custom upholstery was added featuring patio furniture fabric for durability and the nifty pattern. Anything that would have been plastic, such as some of the chrome trim and the gauge cluster fascia, or vinyl, such as the door panels, have been upgraded to genuine metal or leather components. Icon even re-created a casting for the steering wheel to replace the old one. As already mentioned, this Jeep Wagoneer has a Chevy LS V8 displacing 6.2 liters. It naturally connects to a four-wheel-drive system with a Dana 60-size rear axle and 44-size front axle. The chassis was built by Art Morrison, a company known for its custom vintage car chassis. The suspension consists of coilover shocks and springs from Fox Racing and Eibach respectively. This is all just a brief overview. Check out the whole video above for all the neat details. Related Video: Image Credit: The Hoonigans / YouTube Aftermarket Jeep SUV Off-Road Vehicles Classics Videos icon