1990 Jeep Comanche on 2040-cars

Auto blog

Jeep Comanche Moab Concept: Hell yeah!

The moment I saw the Jeep Renegade I knew it was a winner, at least in terms of styling. The Renegade's "face" is exactly what small 21st-century Jeeps should look like. It has loads of Jeep's visual heritage DNA – important! – that has been brought up-to-date in the best possible way. (Now if only they could graft that face on to the new-ish Cherokee...). Where the Renegade falls short is what's under the skin. Thanks to misguided marketing, it is saddled with a rather unremarkable USA-spec 2.4L four, undersized tires, so-so ground clearance, an iffy 9-speed automatic, and a questionable (available) low range. I don't mind the independent suspension; in fact I embrace it, as IFS/IRS is the future in terms of off-road suspension design. So, for me, the Renegade is a close-but-no-cigar vehicle, at least as it currently stands. This new Comanche, however, shows how the Renegade can evolve; both as a 4-door SUV, and in terms of how spin-off models can be developed. Big beefy tires, flared out fenders, and great ground clearance are the main ingredients that make this work visually. Still wish for a 3.6L V6 under the hood, but the 2.0L diesel isn't a bad alternative. Anyway, I think a Comanche pickup makes more sense than the predicted Wrangler-based pickup. Why? I'm not big on retro-vehicles in general. Rarely do they survive long term. Besides, the Comanche would be far more civilized and livable. I could see this Comanche pickup as a daily driver much more so than a Wrangler-based pickup. Yeah, I like and value creature comforts over ultimate off-road ability. I think most pickup buyers would agree. Finally, while there is a large devoted Wrangler following who would love a Wrangler-based pickup, I bet this Renegade-based Comanche would bring more new customers into the Jeep tent – especially over a much wider age demographic. Related Video: Image Credit: FCA Jeep jeep comanche open road

2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Excavator in China bashes BMW and Jeep out of the way

This Chinese construction site apparently has a zero tolerance policy towards obstacles getting in the way of work. When blocked by a Jeep and a BMW, the operator of this excavator pushes the two vehicles out of the way like they're toys. The Bimmer gets the brunt of the abuse, with the sedan getting lodged up against a fence. The exact context of this clip isn't entirely known, but The Mirror in Britain speculates the vehicles are illegally parked. But that doesn't explain why the excavator crashes through a gate later in the video. Also, this doesn't appear to be the case of a rogue operator taking out some frustrations, because a man with a walkie-talkie is leading the way and seemingly directing the destruction. Nonetheless, getting permission to knock these cars around was probably the highlight of this driver's day. News Source: The Mirror, AOL On BMW Jeep Crossover Videos Sedan