Jeep Grand Cherokee Limited on 2040-cars

Auto blog

The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

Jeep previews Easter Jeep Safari concepts, and one is called Jeepster

Easter is coming up, which is a big deal for both Christians and Jeep fans. The latter of which are excited because the annual Easter Jeep Safari off-road event in Moab is coming, along with Jeep's wild concepts it builds for the event each year. We're getting an sneak peek at two of those Jeeps early, thanks to illustrations the company revealed. The first of them is very obviously a two-door 2018 Wrangler, but with some small changes, and the inspiration is obvious when spotting the badge on the front fender: "Jeepster." This concept pulls from the old Jeepster Commando from the '60s and '70s, a slightly longer Jeep that was a bit more civilized and had an available hardtop that had a distinct slant at the back. The slanted rear roof is very clear on this Wrangler's hardtop, and it has the contrasting color that its inspiration had, too. This Wrangler Jeepster is more off-road ready, though, with big chunky tires, a full-size spare moved inside, and gas cans mounted to the rear cargo door. It's more difficult to tell what sets apart the second Jeep Safari concept. It's obviously based on the 2018 Wrangler. The front fenders have been severely cut down and the front bumper removed to make room for what appear to be enormous tires and lots of suspension travel. It also bears a big hood scoop, maybe indicating a more powerful engine underneath. It also has full front doors, but the rear top has either been removed or lowered. We'll have more details on these and other Jeep Safari concepts in the next couple of weeks around the time of the event. So stay tuned for more wild Jeep news. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Driving the Jeep J6, Shakedown Challenger and other Mopar concepts

Mopar has been a one-stop-shop for factory-backed performance modifications and accessories on FCA products for a long time now. You want a 707-horsepower engine for your old Plymouth Belvedere? Mopar has you covered with the Hellcrate. Maybe you want a lift and off-roading lights on that newly-bought Wrangler? Mopar can accommodate those wants (or needs, we don’t judge) as well. We get to see some of the companyÂ’s weirdest creations every now and then, but rarely do we get the opportunity to drive the FCA Mopar concepts. ThatÂ’s what made this past Woodward Dream Cruise so special: We got to rip some of MoparÂ’s finest and most recent creations up and down Woodward Avenue. Everything from a 1971 Challenger restomod to the brand-new Easter Jeep Safari J6 concept was in attendance, so letÂ’s get right to it. Mopar Woodward View 6 Photos 1967 Plymouth Hellvedere This car is near the pinnacle of what you can do with off-the-shelf Mopar purchases. It was only a humble 1967 Plymouth Belvedere before Mopar dropped the 707-horsepower supercharged V8 from the Hellcat into the engine bay. Sound ridiculous? Yeah, it is. Other parts of it are new as well, including the disc brakes. Good call. However, Mopar didnÂ’t remove the classic car charm from the entire driving experience. The steering, for example, is surely as slow and inaccurate as it was back in 1967. That doesnÂ’t help matters when youÂ’re trying to put 707 horsepower to the pavement with less-than-ideal rear rubber. Floor it in damn near any gear of the Tremec six-speed, and the front end rises straight up as the rear kicks sideways with the force of many mules. There are no electronics such as traction control or stability control to step in and wrangle the car into submission. But hey, who wants them, anyway? The question remains: Should you buy a Hellcrate engine for your classic? If money were no object, the easy answer is yes. Have at it so long as you love smoky burnouts and excessive amounts of horsepower. Just make sure you know how to deal with that much power before you stick your right foot in it.   Dodge Challenger Shakedown View 15 Photos 2016 Dodge Shakedown Challenger Concept WeÂ’re going downhill in horsepower with this restomod, but the drivability and ease of driving goes way up. Dodge showed this “Shakedown” concept at SEMA awhile back, and as with most concept cars, getting a chance behind the wheel is a special opportunity.