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Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

Jeep three-row SUV caught on public roads — Grand Wagoneer, perhaps?

For years, it's been rumored that Jeep is working on a full-size three-row crossover. The Grand Cherokee sells well, but it doesn't match the space of its platform sibling, the Dodge Durango. At this year's Shanghai Auto Show, Jeep revealed the Yuntu Concept, a plug-in three-row crossover designed for the Chinese market. While the automaker was adamant that this was just a concept, our spy photographers have seen a prototype running around near FCA's headquarters in Auburn Hills, Michigan. Though this is still heavily camouflaged, we can see a few details that show this is indeed a version of the Yuntu. The headlights, taillights and windows are the biggest tells, as they're nothing like what's currently on any production Jeep. The long wheelbase gives away the SUV's three-row nature. We can't make out much else, but expect the final version to look like a Durango-sized version of the new Jeep Compass with a black roof and clear lighting. We don't know what rests under the hood, but the Yuntu concept is a plug-in hybrid. FCA really needs some electrified vehicles in its lineup if it's going to compete with other mainstream automakers. If the Yuntu makes it to production, expect it to wear a name like Grand Wagoneer. We just hope for wood panels. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery Jeep Yuntu Spy Shots View 14 Photos Image Credit: KGP Photography Spy Photos Jeep Crossover SUV

2014 Jeep Cherokee configurator up and running

Production delays aside, Jeep is steaming towards its September on-sale date for the 2014 Cherokee. The reborn midsizer's configurator has just gone live, meaning you can fiddle with different options, colors and trim levels to your heart's content.
The cheapest model available is the 4X2 Sport, which starts at a reasonable $22,995. On the high end, the Cherokee's builder allowed us to indulge our passion for ludicrously priced vehicles by outfitting the top-end Trailhawk, which already starts at $29,495, with $8,610 in options. The resulting car, which you can see above, would retail for $39,100 after the $995 destination is factored in.
Head on over to Jeep's build-it-yourself website and have a look around.