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Jeep leads list of 25 most patriotic brands

It's not unusual to feel extra patriotic this time of year, what with the Fourth of July being today and all. As if to celebrate, New York-based research firm Brand Keys conducted a study among 4,500 consumers about what brands they find to be the most patriotic. According to the Detroit Free Press, Jeep took top honors in this study, besting other American stalwart brands including Coca-Cola, Levi's and Hershey's.
Interestingly, the only other automotive brand to make the list was Ford, in the 16th spot (motorcycle fans take note - Harley-Davidson claimed the No. 13 slot). This means consumers found Jeep to be more patriotic than any of the brands in the General Motors portfolio, including Chevrolet, which has long used American themes in its advertising over the decades.
According to Brand Keys, Jeep came in "with a score of 98 out of 100 on a scale representing consumers' emotional engagement expectations," the Detroit Free Press reports. Be sure to read the report to scan the entire Top 25 list for yourself.

Mopar showcases modified Jeeps in Dubai

Showing that FCA is serious about expanding its global reach, Jeep and Mopar have rolled in to the Dubai Motor Show this year with three modified off-roaders. One is based on the Cherokee, and the other two are wrought from the Wrangler. But it's the Cherokee that's getting the lion's share of attention. The vehicle you see pictured here is called the Jeep Cherokee KrawLer. It's based on the Trailhawk, but adopts some special equipment to set it apart. It packs a modified suspension, BFGoodrich off-road tires, widened fenders, skid plates, a pseudo-military matte green paint job and a matching green leather interior from Pelle Frau. Power comes from the 3.2-liter Pentastar V6 driving 272 horsepower through a nine-speed automatic and locking rear differential to all four wheels. The name KrawLer emphasizes the KL code by which the current Cherokee is known. Alongside the Cherokee KrawLer, Mopar and Jeep are also showcasing a pair of modified Wranglers. One is the Sahara Sun Runner, done up in matte yellow with a four-inch lift kit and half-doors. The Wranger Dark Side, meanwhile, is based on a two-door Rubicon and features giant tires, flat fenders, and an array of other Mopar components. Alongside those, Jeep is showcasing the Renegade for the first time in the Middle East. Meanwhile, Mopar is also demonstrating its enhancements for the Chrysler 200, Dodge Charger R/T, Dodge Challenger Hellcat, Ram Rebel, Fiat 500X, and the new Fullback pickup from Fiat Professional. The Fiat division will also be on hand to show the new Tipo sedan as well. 10 November 2015 The Jeep® Brand at the 2015 Dubai International Motor Show - Premiere for the Middle East of the new Jeep®; Renegade - Three show cars fitted with exclusive Mopar®; accessories: Cherokee KrawLer, Wrangler Sahara Sun Runner and Wrangler Dark Side to star on the stand - Reinforcing the breadth of the Jeep brand, the full current vehicle line-up will be on show at the Middle East's leading automotive event Making its debut for the first time at a leading motor show in the Middle East is the new, recently-introduced Jeep®; Renegade, the compact SUV that boasts the best off-road performance in its segment alongside three Moparised show editions: Cherokee KrawLer, Wrangler Sahara Sun Runner and Wrangler Dark Side.

Fiat Chrysler's profit boosted by Ram and Jeep in North America

MILAN/DETROIT — Fiat Chrysler took the market by surprise by sticking to its full-year profit guidance on Wednesday after a strong performance from its Ram pickup truck in North America helped it defy an industry slowdown. Chief Executive Mike Manley, in FCA's first earnings release since a failed attempt to merge with France's Renault, also left the door open to that or other deals. "We are open to opportunity," Manley said on a call with analysts. "I have no doubt why there still would be interest in it," he added, when pressed on what it would take to revive talks with Renault. Manley declined to comment further. FCA last month abandoned its $35 billion merger offer for Renault, blaming French politics for scuttling what would have been a landmark deal to create the world's third-biggest automaker. Manley said a merger was not a must-have and Fiat Chrysler's business plan was strong. The company said it remained confident its adjusted earnings before interest and tax (EBIT) would top last year's 6.7 billion euros ($7.5 billion). Given disappointing forecasts from other automakers this earnings season, FCA's confirmation of the outlook sent Milan-listed shares in the Italian-American automaker, whose other brands include Jeep, up over 4%. A broad-based auto sales downturn has rattled the sector, forcing FCA's competitors — including Renault, Daimler and Aston Martin — to cut their sales forecasts after second-quarter results, while U.S. carmaker Ford gave a weaker-than-expected 2019 profit outlook. Japan's Nissan, a long-term partner of Renault, said it would cut 12,500 jobs by 2023 after its earnings collapsed. In the second quarter FCA's adjusted EBIT totaled 1.52 billion euros, versus analysts' expectations of 1.43 billion euros, according to a Reuters poll. FCA's U.S. shipments were down 12% in the second quarter but the group said that the successful performance of its Ram brand resulted in an enhanced share of the large pickup truck market of 27.9%, up 7 percentage points from last year. Adjusted EBIT margin in North America rose to 8.9% from 6.5% in the first quarter, thanks to strong demand for the heavy-duty Ram and the new Jeep Gladiator pickup. Chief Financial Officer Richard Palmer also said FCA expected to report up to 10% margins in the region in both the third and fourth quarters.