2019 Jeep Cherokee Latitude 4dr Suv on 2040-cars

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Jeep teases its Easter Safari Wrangler concepts

Every year ahead of the Easter Jeep Safari in Moab, Jeep shows off some wild concepts based on Jeep products. They usually don't make it to production, but they do get the fans very, very excited. If you'll remember last year, the company showed off a Hellcat-powered Wrangler concept called the Trailcat and some retro-inspired pickups, like a neo-Forward Control and one resembling the classic military Kaiser M715. This year, we're getting a sneak preview of two of the concepts Jeep will be showing off. Details are sketchy and the images aren't very revealing, but such is the way of teasers. Let's start with the Switchback, which appears to be a Wrangler Unlimited that features metal doors with large cutaways in them. They look like a cross between factory metal half-doors and the tubular trail doors that are a popular aftermarket add-on. It also appears to feature a bumper-mounted winch and a special top with a roof basket. The second concept is the Quicksand, which appears to be a two-door Wrangler with cut-down fenders, a roll cage, and no B-pillar aft of the door. Could it be a dune buggy of sorts, a Jeep analogue to the Baja Bugs or Meyers Manxs so popular in the 1960s and 1970s? It's hard to tell, but all will be revealed soon. Related Video:

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

2019 Jeep Cherokee reveals a much more normal face

Since we started seeing redesigned Jeep Cherokee prototypes, we've suspected that the crossover would lose its controversial split headlights and pointy grille. Finally, we get a good look at a mostly uncovered test car, and it confirms that the new Cherokee will look quite conventional. The obvious change is the headlights. Instead of the slender daytime running lights at the top next to the grille, and the actual illuminating headlights lower in the bumper, all of the elements are integrated into single housings on either side. They're somewhat rectangular now, looking more like those on the Compass and the Grand Cherokee. But you can still see the same hockey-stick shaped LED running light design in the new lamps. The grille has changed, too. It looks much more blunt than the sharply creased, almost pointy grille of the current model. It also looks as though it may extend farther down than the current version. The rest of the Cherokee is very similar to the current model. The flanks are virtually unchanged, as is the interior, and the tail sees only minor changes. The most significant is the move of the license plate from the bumper to the hatch. The taillights' shape hasn't really changed, but the white section is now broken up by black lines, and the red element looks darker. We expect to see the Cherokee refresh soon, possibly by the end of the year. Related Video: