2014 Jeep Cherokee Trailhawk on 2040-cars

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100,000 Jeep Cherokee models subject to further 9-speed recalibration

It seems that the software problems with the nine-speed automatic gearbox in the Jeep Cherokee continue to mount. The programming already caused multiple development delays and even postponed the Cherokee's market launch by roughly two months. Now, Jeep has issued another recalibration to hopefully assuage unhappy drivers.
According to Automotive News, this reflash for the allegedly jerky transmission covers over 100,000 Cherokees built before May 5, but it's not technically a recall. If owners are having problems and complain to the dealer, they get the new software. Otherwise, they continue with the current version. New vehicles on dealer lots also receive the latest revision to the programming. It takes only around five minutes to install, but technicians need to take the Cherokee on a test drive to adapt the gearbox to the changes.
The Cherokee's transmission software has been problematic practically since the beginning. The Jeep plant in Toledo, OH, briefly idled its second-shift workers last year to take care of the issue. Since the launch issues for the crossover, demand has been strong. Jeep added another 1,000 temporary workers to the Toledo factory to keep up, and sales were on par with the Wrangler in just its first two months.

2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

L.A. Auto Show: Genesis X Convertible, Toyota Prius and more | Autoblog Podcast #756

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Senior Editor, Green, John Beltz Snyder. The Los Angeles Auto Show wrapped up this week, and we talk about some of the highlights from the show, and the events surrounding it, like the new Toyota Prius, Genesis X Convertible concept, new Lucid Air trims and the Lucid Gravity SUV. John talks about traveling to Sweden for the reveal of the Volvo EX90. They also talk about the cars they've been driving, including the Nissan Leaf, Nissan Kicks, Mercedes EQB and Jeep Wagoneer. They also shoot the breeze about late fall beer, courtesy of an email from a listener. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #756 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown 2022 L.A. Auto Show 2023 Toyota Prius Genesis X Convertible concept Lucid Air Pure and Touring Lucid Gravity SUV Volvo EX90 Cars we're driving Nissan Leaf Nissan Kicks Mercedes-Benz EQB 300 Jeep Wagoneer Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.