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Jeep launches new ad with unreleased Michael Jackson track

We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power - and timely, too - comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.

Jeep: Portraits

Jeep looks back on 75 years of four-wheeling. The brand's tough vehicles have carried everything from soldiers to sunbathers. The brand wants you to remember all the highlights, from the beaches of Normandy to the fictional Jurassic Park – one a remarkable accomplishment of human determination in the face of war, the other a really successful movie. Do you think Jeep's spot captures the essence of the brand? Vote it up or down. Marketing/Advertising Jeep Super Bowl Commercials 2016 super bowl ad

NHTSA investigating 630k Jeep Wranglers for possible airbag fault

The National Highway Traffic Safety Administration is opening a preliminary evaluation into a possible wiring problem on some 2007-2012 Jeep Wrangler models that could affect airbag deployment. The government agency has 221 complaints alleging that the airbag warning light is illuminating, and that could indicate that the safety devices might not deploy in a crash. If a recall is necessary, an estimated 630,000 vehicles could be affected. According to the documents from NHTSA (as a PDF here), a "faulty clockspring assembly in the driver side airbag electrical circuit" could be the culprit. Also, some of the affected Wranglers are showing a fault code that indicates the safety device wouldn't deploy in an accident. However at this time, there are no reports of injuries related to this potential problem. NHTSA's preliminary evaluations are simply meant to investigate and don't necessarily lead to a recall. This isn't the first time for a potential problem like this on the Wrangler, though. A clockspring issue already led to a safety campaign for 2008-2012 right-hand drive Wranglers and an extended warranty for 2007 left-hand drive examples. Related Video: INVESTIGATION Subject : Air Bag Clockspring Wiring Failure Date Investigation Opened: JUN 19, 2015 Date Investigation Closed: Open NHTSA Action Number: PE15025 Component(s): AIR BAGS All Products Associated with this Investigation Vehicle Make Model Model Year(s) JEEP WRANGLER 2007-2012 JEEP WRANGLER 2-DR 4X4 2007-2009 JEEP WRANGLER 4-DR 4X2 2007-2009 JEEP WRANGLER 4-DR 4X4 2007-2009 JEEP WRANGLER SAHARA 2007 Details Manufacturer: Chrysler (FCA US LLC) SUMMARY: The subject vehicles display an airbag warning light that may indicate a failure of the clockspring wiring in the driver side air bag circuit. Several complaints cite the following diagnostic trouble code (DTC): Code B1B02 Open Squib to driver's air bag. This DTC would indicate a no-fire condition (disablement) for the driver air bag. ODI investigated the RHD (right hand drive) Wrangler for a clockspring issue under PE11-019 which led to NHTSA Recall 11V258 on model year (MY) 2008-2012 RHD Wranglers as well as an extended warranty campaign on MY 2007 LHD Wrangler vehicles. This investigation covers the MY07-12 LHD (left hand drive) Wranglers.