2014 Jeep Cherokee Sport on 2040-cars

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2014 Jeep Cherokee will keep Liberty designation in China... sort of

Chinese buyers will get their first live look at the 2014 Jeep Cherokee during the Shanghai Motor Show, but CarNewsChina is reporting that it will go by a different name - Ziyou Guan, which translates to "Liberty Light." The article states that our Jeep Liberty was never sold in China, but the iconic XJ Cherokee was sold and produced there as the Qinuoji (a phonetic translation of Cherokee).
The new Jeep Liberty Light will be built alongside the Fiat Viaggio (China's Fiat-badged version of the Dodge Dart) at the Guangzhou-Fiat plant, and the two models will share the same powertrains: a 1.4-liter turbocharged four-cylinder base engine paired to a five-speed manual or a dual-clutch transmission and a 2.4-liter four-cylinder (the base engine for the US-spec 2014 Cherokee) as an optional engine. It doesn't sound like the 3.6-liter Pentastar V6 will be offered in China.
We'll be on hand when the new Jeep debuts in Shanghai, so stay tuned to Autoblog this Friday night and Saturday for our live coverage of the show.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

2018 Jeep Grand Cherokee Trackhawk Drivers' Notes | Haulin' the groceries

Powered by the same supercharged Hemi at the heart of Dodge's Hellcat cars, the 2018 Jeep Grand Cherokee Trackhawk is the sort of vehicle that comes from a " Why not?" attitude from the maniacs at SRT. It's not for the faint of heart, nor for the cash-strapped. With 707 horsepower and 645 pound-feet of torque, it's capable of a 0-60 sprint of just 3.5 seconds. Its base price, however, is $86,995, though our tester's sticker totaled just a few bucks shy of $100,000. Senior Editor, Green, John Beltz Snyder: "What business does a Jeep have going 0-60 in 3.5 seconds?" This was my thought as I merged into rainy rush-hour traffic on Woodward Avenue in the 2018 Jeep Grand Cherokee Trackhawk. "Why does an SUV need to have 'Track' in the name?" I thought as I unintentionally broke the tires loose pulling away from a stoplight. I hit the "Eco" button, but the Jeep still roared with every toe-tap, and still managed to gulp down nearly a quarter of a tank of gas on my ride home. That sound, though, is amazing, and surely more unsettling to other drivers coming from such a big beast of a ute. Anyway, this Jeep feels more grown-up than other Hemi-powered vehicles I've driven. The fit and finish in this $99,000 Jeep is far nicer than, say, the Dodge Durango SRT (though at a much higher cost). If another driver didn't pay close attention to the badging, they might see this and think it just another Jeep. The sound, though, will give it away every time. Associate Editor Joel Stocksdale: If Fiat-Chrysler knows how to do anything, it's making fast SUVs, and the Grand Cherokee Trackhawk is further proof of that. And by that I mean, they know how to make them fast, and they know how to make them pleasant to drive. The Trackhawk definitely handles the fast part better than its SRT Durango and SRT Grand Cherokee cousins, what with its extra 230-odd horsepower. This big beast seriously rockets when you punch the throttle. The nose rises up, the supercharger screams, the exhaust rumbles and the speedometer ticks up much faster than you'd ever think. And it feels strong at all revs. Also impressive is that you don't have to really think when flooring it. The all-wheel-drive and fat tires offer so much grip the Jeep simply goes. The pleasant to drive part comes in the fact that the Trackhawk is very comfortable. The suspension has plenty of give, providing a good ride over pockmarked Motown roads.