2014 Jeep Cherokee Sport on 2040-cars

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Jeep's new Chip Away commercial has us hunting Al Pacino's back catalog

Chrysler has done a pretty good job as of late turning its television commercials into pep talks or rallying cries, but for its first ad for the 2014 Jeep Grand Cherokee, it turned to Al Pacino's inspirational speech from the movie Any Given Sunday. In the movie, Pacino's character talks about how football is a game of inches, but the commercial, titled Chip Away, focuses more on the attention to detail that Jeep has exhibited on its updated flagship SUV.
Centering around the newest Grand Cherokee model, the luxurious $47,995 Summit trim level, the commercial shows off some of the hand-stitched leathers and real metal and wood accents found inside the cabin. Check out the new 60-second spot by scrolling below.

Jeep gunning for 1M sales this year

Jeep CEO Mike Manley would rather soft-pedal the seven-figure prognostication for now, but Fiat CEO Sergio Marchionne won't have it, proclaiming in an interview that Jeep will sell one million units worldwide this year. Manley has called that come-hither number "a stretch," the history of recent gains perhaps reason for his caution: in 2011 the brand sold 568,317 units, followed by the record-breaking tally of 701,626, then another record in 2013 with 731,565 units moved.
That kind of gap means everything will need to go magically for Jeep to record a 37-percent increase this year - amazing Cherokee sales, a brilliant launch for the little Jeep arriving in Europe later this year and a heavy wave to raise sales in US, European and Chinese markets. Manley is confident about the prospects in 2015, though, with the Cherokee in full stride, the Fiat-based Jeep on its way to the US and expanded global production. It's not as though Marchionne's prediction for Jeep's 2014 sales is unexpected, since he first made it last year. But even if the number ends up a little short for 2014, there's no doubt it will be impressive.

2016 Jeep Wrangler to ditch solid axles to save weight?

Hey, Jeep fans. If you think the idea of a funky-looking, car-based Cherokee revival is offensive, have a listen to what might be in store for the next-gen Jeep Wrangler. Automotive News is reporting that as Jeep develops the 2016 Wrangler, weight reduction is a crucial target, and the Wrangler's rugged solid axles could be sacrificed in the name of better fuel economy.
We've already heard the next Wrangler will go on a serious diet using aluminum body panels and an air suspension system, so the idea of a four-wheel independent suspension setup for this OG SUV isn't all that surprising. Besides, it's not like an independent suspension would limit the Wrangler's off-road abilities - just check out the Hummer H1. In fact, it might be the aftermarket parts companies - not Wrangler enthusiasts - who would be most disappointed by such a drastic suspension change, as the article states that the Wrangler's solid axles and coil-link suspension make it the most popular SUV for customization.
There are probably still a couple years before we'll start hearing any concrete details about the 2016 Wrangler, at which time it will be interesting to see how stricter fuel economy and crash safety regulations have been balanced with traditional Wrangler cues like its removable doors and roof and folding windshield. Let us know in the comments below if a Wrangler sans solid axles is any less of a Wrangler.