2014 Jeep Cherokee Limited on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

2018 Jeep Wrangler Rubicon Alaska Cannonball | Oregon is on fire

Our man Jonathon Ramsey is driving a Jeep Wrangler Rubicon on a 14-week, 14,000 mile journey across North America. Check out his first, second, and third installments.Port Orford, Ore. – On arrival at Battle Rock, just off the southern coast of Oregon, I had completed the (other) Trans-America Trail. It's a worthy Bucket List endeavor even before you get to the bits that challenge a Jeep Wrangler Rubicon. The first tests came in western Oklahoma, tiptoeing through and around swampy farmland. Once I got to Colorado, the difficulty scale increased with each day's driving. By the time I hit wildfires and constant detours in Oregon, I was ready for the trail to end. Here are a few more notes from the last half: When I filled up in Columbia, North Carolina just before getting to Oregon Inlet, the odometer showed 12,294 miles. When I filled up in Port Orford before heading north to Seattle, the odo read 18,008, for nearly 6,000 miles in three weeks. GPSKevin says his trail covers 5,184 miles, but detours are an unavoidable part of the experience. Utah wins my vote for the widest variety of beauty. Crossing into southeastern Utah from Colorado, the landscape is full of desert farms and endless visibility to mountains at the ends of the Earth in Monticello. It's plush high plains greenery on the way up and down Geyser Pass, then the rocky red pioneer-killing cauldron of The Spanish Valley and Moab. Scrub-filled rock formations stretch to Salina, then back up to verdant forests in both halves of Fishlake National Forest. A final rocky stretch west of Sevier, Utah fell into a rolling golden land past Black Rock, another trip into sparer mountains, then the final comedown to Baker, Nevada. Moab gets all the Jeep love, but there's plenty of fun all over the state. In Ely, Nevada I met a Harley rider headed east out of Oregon who told me, "It's all on fire. Whole state. On fire." The haze began not long after leaving Ely. By the time I departed Battle Mountain, Nevada hills showed their own scorched-earth scars, and science-fiction gray skies hid entire mountain chains. Detours were already longer and lengthier in the West because of closed roads, locked gates, and "No Tresspassing" signs. Now fire-centric detours and turnarounds joined the routine. The last day on the trail in Oregon, a 114-mile route from Glendale, through the Rogue River Siskiyou National Forest to Port Orford, was the hardest.

Jeep Renegade recalled to prevent hacking

Jeep is issuing a voluntary recall of some 7,800 Renegades over fears that their radios may be vulnerable to hacking. The company is quick to stress that this campaign is independent of the hacking scare earlier this year. Only Renegades fitted with the 6.5-inch touchscreen display are affected by the recall. Owners of the affected vehicles will be mailed a USB jump drive that they can plug into their vehicle for a free software update. Alternatively, owners can head over to the UConnect website, enter their VIN, and download the software to their own jump drive. (See how in our video below.) Dealers will also perform the upgrade free of charge. The software update provides "additional security features," that should prevent remote tampering. If this sounds worrying, it's actually not that huge of a problem. First, Fiat Chrysler Automobiles estimates that over half the affected vehicles are still sitting on dealer lots. More importantly, according to FCA, the vulnerability on the Renegade "required unique and extensive technical knowledge, prolonged physical access to a subject vehicle and extended periods of time to write code," making it considerably different than the Cherokee problem. No injuries or hacks have been reported by any Renegade owner. Related Video: Statement: Software Update September 4, 2015 , Auburn Hills, Mich. - FCA US LLC is conducting a voluntary safety recall to update software in approximately 7,810 U.S.-market SUVs equipped with certain radios. More than half remain in dealer hands and will be serviced before they are sold. The campaign – which involves radios that differ from those implicated in another, similar recall – is designed to protect connected vehicles from remote manipulation. If unauthorized, such interference constitutes a criminal act. FCA US has already applied measures to prevent the type of vehicle manipulation demonstrated in a recent media report. These measures – which required no customer or dealer actions – block remote access to certain vehicle systems. The Company is unaware of any injuries related to software exploitation, nor is it aware of any related complaints, warranty claims or accidents – independent of the media demonstration. Affected are certain 2015 Jeep Renegade SUVs equipped with 6.5-inch touchscreens. Customers will receive a USB device which they may use to upgrade vehicle software. This provides additional security features.