2014 Jeep Cherokee Latitude on 2040-cars

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Total auto recalls already on record pace in 2014

If you've noticed that there have been more recalls than usual this year, you may be on to something. According to a report from the National Highway Traffic Safety Administration, the US market is on pace to break a record for recalls. In 2013, 22 million cars were recalled. We're only a third of the way through 2014, though, and we've already halved that figure, with 11 million units recalled. That's wild.
Considering the past few months, it shouldn't be a surprise that General Motors is leading the charge, with six million of the 11 million units recalled coming from one of the General's four brands. Between truck recalls, CUV recalls and the ignition switch recall, 2014 hasn't been a great year for GM.
Other recall leaders include Nissan (one million Sentra and Altima sedans), Honda (900,000 Odyssey minivans), Toyota (over one million units in a few recalls), Volkswagen (150,000 Passat sedans), Chrysler (644,000 Dodge Durango and Jeep Grand Cherokee SUVs) and most recently, Ford (434,000 units, the bulk of which were early Ford Escape CUVs). So while it's been a bad year for GM so far, its competitors aren't doing too well, either.

2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

If you love this Lego Jeep Wrangler you can help make it a reality

Lego and Jeep: two great tastes that taste great together. At least, that's our theory. The Jeep Wrangler is already a blocky and charismatic thing, and we've seen enough Lego vehicle builds to be intimately familiar with the tug on our heatstrings for a tiny version of it. Remember the Lego BMW motorcycle, or the Lego Caterham? There's a perfect storm here of nostalgia, disposable income among its target audience, and admirable creativity on the part of the builder. Just look at this model! The proportions are really close, and things like the curve of the hood and the seven-slot grille are spot-on. The hardtop is removable, revealing a roll cage, just like on the real thing. The 62-mm tires look plenty tough to handle a mountain of blocks. Here's the thing, though: This model isn't available yet, and might never be. Unless you (yes, you!) command your mouse-clicking finger to vote for this user-submitted model proposal on Lego Ideas. At the time of this writing, submitter CK80 is at around 1,100 votes, and he or she needs 10,000 for this DIY Wrangler to be elevated into the pantheon of official Lego kits. Related Video: