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Jeep and Ram do the pre-Super Bowl ad thing again

Fiat Chrysler is experimenting this year with pre-Super Bowl advertising that isn't — yet — Super Bowl advertising. The automaker's released five ads so far this week for Jeep and Ram. including two more today for the new Ram heavy duty trucks. But at the moment there are no plans to run them during the game. With a new focus on efficiency, the marketing team at Auburn Hills wants to see how the spots play online. The latest long-form Ram ads are called "Roll Rams Roll" and "Fourth Quarter," to go along with the long-form spot, "Make Sure of It," featuring the new voice of Ram commercials, actor Jeremy Renner. The latter spot represents the beginning of a collaboration with Ram and Renner. The wide-ranging actor will provide vocals for Ram's new campaign called "Led or Be Led" that begins later this month. "Roll Rams Roll" presents the classic scenario of two folks arriving at a four-way intersection at the same time. This time, however, one party is a seriously gung-ho tailgating crew in a Ram 3500 HD pulling a giant travel trailer, the other is a ginormous herd of Rams that have come from across the country to see their namesakes play. "Fourth Quarter" celebrates the unheralded workers who, like the best players, give their all until the final whistle, no matter how long it takes for that whistle to blow. Over in the Jeep-verse, fresh off of crushing a 1963 Gladiator, the off-road brand continues the association with the band OneRepublic that began last summer. The group mostly lets the images do the singing in the spot "More Than Just Words," which pairs the lyrics of the U.S. national anthem with representative visuals. FCA marketing honcho Olivier Francois called the week's commercials "a taste of what's to come." Whether that taste comes during the game, we don't know. Spots are rumored to cost $5.5 million for 30 seconds this year, up from $5.2 million last year, which comes on top of production costs that run into the millions. If an ad does well online, there's a chance it could appear during the show in Atlanta. Otherwise, you can check them out above and below, and watch out for rumored multi-brand Twitter shenanigans during the game. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences.

Jeep mixed a CJ, a TJ, and a JK to make this sweet retro CJ66

What do you get when you mash-up a CJ and two Wranglers? Jeep calls it the CJ66, its concept for the 2016 SEMA show. It's a Frankensteined machine done right, another in a long line of fantasies from the back rooms at Jeep. A lot of donor vehicles were sacrificed for this one. The body came from a 1966 Jeep CJ – hence the name – and then was modified to fit on a Jeep Wrangler TJ chassis. The finishing touches, such as the bumpers and lights, come from the current Wrangler JK, and the hood was modeled after a JK's, too. The CJ66 has plenty of other neat details throughout as well, such as the vintage-style V8 badges on the fenders, the chains on the dropdown tailgate, and the custom hood latches. Also, like several other FCA SEMA concepts this year, it gets a pair of Dodge Viper seats. We're suckers for Viper seats. View 17 Photos The custom body also hides some impressive off-roading gear. There's a Warn winch tucked behind the front bumper, as well as an on-board tire inflation system, which makes it easy to deflate and inflate tires as the terrain requires. The truck also has 35-inch off-road tires on readily available wheels, front and rear differential lockers, and a custom roll cage and rock sliders. As you may have guessed from the V8 badges, this CJ66 also packs an octet of pistons. The 5.7-liter Hemi engine (or 345 cu. in. for traditionalists) makes 383 horsepower, and was installed using Mopar's new engine swap kit. The engine is hooked up to a six-speed manual transmission that sends power to Dana 44 axles front and rear. We have a feeling it will handle just fine on the trails. Related Video: Image Credit: FCA and Joel Stocksdale SEMA Show Jeep SUV Concept Cars Off-Road Vehicles SEMA 2016

Researchers who busted VW cheating say FCA's diesels dirty, too

The Wall Street Journal today reported on an upcoming report from West Virginia University's Center for Alternative Fuels Engines and Emissions, which is the same lab that investigated Volkswagen emissions cheating. The report, which will be released in a matter of weeks, alleges that 2014 and 2015 model year Jeep and Ram vehicles with diesel engines emit excess pollution. But it does not specify whether the company used defeat devices. Since the report discusses Jeep Grand Cherokees, and that engine is also available in the Ram 1500, it's safe to assume that one of the implicated engines is the EcoDiesel V6, a unit actually produced by VM Motori. It's unclear whether the report covers any of the Cummins engines used in heavier-duty Ram pickups. This report comes on the heels of a federal investigation into FCA's diesel vehicles. That investigation focused on the EcoDiesel engine used in 2014-2016 vehicles. The feds were seeking a fine of up to $4.6 billion. The EPA and the State of California also previously accused FCA of using a defeat device on the same vehicles back in January. FCA, for its part, alleges that the WVU study might have been commissioned by people interested in suing the company, and disputes the testing methodology, according to the WSJ. We've reached out to WVU to confirm which engines are implicated in its study and will update this post when we have more to share. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: The Wall Street JournalImage Credit: REUTERS/Gary Cameron Government/Legal Green Jeep RAM Diesel Vehicles ecodiesel