1998 Jeep Cherokee on 2040-cars

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2014 Jeep Cherokee marketing launches with 'Built Free' commercial

Now that the 2014 Cherokee is finally on its way to dealerships, Jeep is starting its marketing blitz for its new crossover, beginning with this 60-second TV spot, called Built Free, that premieres today. Set to a Bob Dylan recording, the ad spot discusses something we can all relate to - the feeling of being too busy and too cooped up with everyday tasks to really get out there and explore the world. But as Jeep says in the commercial, "You're still here. And you're still you. The horizons haven't gone anywhere."
Autoblog spoke to Kim Adams-House, head of marketing for the Jeep brand, who explained that this Built Free spot is "an anthemic piece" that "sparks the conversation" for the new Cherokee. As you'll notice, none of the new Jeep's features - its off-road systems, nine-speed automatic transmission, etc. - are mentioned in the ad, but Adams-House says that future marketing "will speak to more" of the CUV's highlights. Following this 60-second spot, 30-second commercials will launch that talk about some of the specific product features.
When asked if the Built Free campaign will include any throwbacks to the original Cherokee, Adams-House told Autoblog that while "we love that vehicle," the new spots are intended to carve out "a unique space for Cherokee in our product portfolio and marketplace." On that same note, don't expect any other Jeep vehicles to get the Built Free treatment. Adams-House said that while this ad "does resonate overall with the brand," it is solely intended to promote the new Cherokee.

Best Convertibles for 2022

The past decade has not been kind to the drop-top enthusiast. No matter which dealer you walk into, convertible models have been biting the dust left and right. Nissan Z? Audi TT? Buick Cascada? Volkswagen Eos? All gone. Remember the humble Chrysler Sebring/200? Well, you do now. Fortunately, though, the news isn't all bad. There are still plenty of options out there for those who absolutely must have a convertible. Whether you need something to haul behind your retirement cruiser, a performance car that can go toe-to-toe with the best in the world or just something that allows you to sling the roof back after a long day of on-location business meetings before catching the flight back to your everyday hustle and bustle, there's at least one cabriolet out there to suit your needs. Here are our picks and starting prices for the top convertibles in several categories for 2022.  For the frugal open-top lover: 2022 Mini Convertible ($34,650) Let's face it; gas ain't cheap. But open-top motoring doesn't need to be a wallet killer. The Mini is cheap (at least by 2022 standards) and an absolute joy to drive, so there's really no downside here ... except for the roof. Get it?    For the hardtop lover: 2022 Mazda MX-5 RF ($37,260) / 2022 Chevrolet Corvette Convertible ($69,695) The number of hardtop convertibles has seriously dwindled due to weight concerns and the fact that fabric roofs have gotten so quiet, but there are still some options for those who prefer a more coupe-like look with the roof up. Our picks here are the delightfully Targa-like MX-5 Miata RF and literally any Corvette Stingray — even the hardtop has a removable roof!    For long road trips: 2022 Ford Mustang Convertible ($34,100) The first image that comes to mind for many who are told to visualize an American convertible is the classic Ford Mustang. It's not the only drop-top pony car out there, but thanks to the Camaro's tiny trunk, it's much harder to see the USA in a Chevrolet when a drop-top enters the equation. The Mustang has much more cargo space and a much larger opening, which is likely the difference between keeping your bags under lock and key or leaving them exposed in the back seat.    For towing behind an RV: 2022 Jeep Wrangler ($31,590) While many small runabouts make sense for towing behind a motor home (or nestled up inside a fancier one), the Wrangler has a serious advantage when it comes to RVing: it can easily be flat-towed.

Jeep Grand Cherokee S is handsome dressed in all black

FCA loves to roll out limited- or special-edition variants of its vehicles. Just take a peek through all the different versions of the Ram 1500 and Jeep Wrangler that were available over the years. Generally, most of those models are tailored for the U.S. or completely U.S. exclusive, but that's not always the case. In Europe, there's an awesome looking new Grand Cherokee S. Too bad this murdered-out variant of Jeep' flagship isn't coming here. While many of us lament the popularity of black, silver and white paint colors, there's always something particularly charming about a completely blacked-out vehicle. Ditch all the chrome trim, paint the wheels and tint the lighting. The Grand Cherokee S (for Sport) has a new Low Gloss Granite Crystal color on its badging, grille surround, step pads, tail lamps and 20-inch wheels. The grille itself is painted a deep gloss black. Same goes for the trim around the windows and the exhaust tips. The interior follows the same general form. Most of the trim is done up in either anodized grey or black wood. The SRT seats are covered in black Nappa leather with black stitching. One rare bright spot is the shiny metal pedals. It's not all just looks with the Grand Cherokee S. The model comes standard with an 8.4-inch touchscreen infotainment system with the latest iteration of UConnect. That means both Apple CarPlay and Android Auto come at no additional running costs. Other features include a 7-inch configurable display in the instrument cluster, an Alpine audio system with a subwoofer and active noise cancellation, a panoramic sunroof, dual zone climate control, heated and ventilated front seats and heated rear seats. Additionally, the Grand Cherokee S gets a sport suspension and Jeep's Quadra-Drive II four-wheel-drive system. It adds a limited-slip differential, a five-mode (auto, snow, sand, mud and rock) selector for optimal traction on rough surfaces. Add on a number of active safety features, and the Jeep Grand Cherokee S gets just about everything available on Jeep's range-topper. Unfortunately the Grand Cherokee S doesn't have a direct equivalent in the U.S., but hey, we get the Trackhawk. We think the Europeans might draw the short straw on that one. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Jeep Design/Style Jeep Crossover SUV Off-Road Vehicles