Custom Slammed Jeep Cj Rat Rod One Of A Kind Kustom Chopped Sectioned Channeled on 2040-cars

Auto blog

Jeep Super Bowl commercial nets criticism from fish conservationists [Update]

Update. FCA got back to us with the following statement: "The Jeep brand and FCA cooperate with federal/state/local governments and organizations, including Tread Lightly and Access Fund, around the world to help ensure that its vehicles are being utilized in a legal and responsible manner, and follow those guidelines when demonstrating their off-road capabilities. Ecological assessments are made and considered when the Jeep brand conducts demonstrations of a vehicle's off-roading capabilities. The vehicle shown in this video is driving on a designated county road that experiences seasonal runoff and its performance capabilities are authentically portrayed consistent with the Jeep brand philosophy. Other examples of how Jeep demonstrates vehicle capabilities take place at the brand's Camp Jeep activities at auto shows and experiential events." The Super Bowl is always packed to the brim with various car commercials. FCA in particular had a big showing this year with ads from both Ram and Jeep. It's the latter that seems to have drawn the ire of some organizations, particularly one where a new Jeep Cherokee drove up a stream in a commercial called "The Road." Trout Unlimited, a freshwater conservation organization, has criticized FCA for encouraging driving that might endanger fish habitats. Trout Unlimited President and CEO Chris Wood sent a letter to FCA chief Sergio Marchionne, calling the commercial "wrongheaded" and that Jeep got some "bad marketing advice on this one." Wood says many of Trout Unlimited's members are Jeep owners and that he previously owned a Jeep CJ7 that he took all over Vermont. He says that he took it off-roading, though he never drove right up the middle of a stream. We're waiting on a comment from Jeep, but MSN reports that the automaker is defending the ads — though there aren't plans to run them again. Trout Unlimited says driving up and damaging streams can destroy the gravel where fish lay eggs. Either way, off-roaders should always be mindful of their surroundings so they don't destroy the land or sink their vehicles after, say, breaking through the ice on a frozen lake. Related Video:

2023 New York Auto Show Editors' Picks

The New York Auto Show has typically marked the end of the auto show season. That's arguable now that shows have been shuffling around, but if we stick with it, that means that show season wrapped up with a modest bang. While the number of reveals were a bit modest, some of them were some seriously big deals for the car industry. Some of them were also literally big. And these are the reveals that were our favorites. They range from updated classics to the latest EVs. Read on to see what topped the list. 2024 Jeep Wrangler 4xe View 22 Photos 5. 2024 Jeep Wrangler The 2024 Wrangler is impressive as mid-cycle updates go. It's both a reflection of the longevity of the Wrangler's product cycles (we get a redesign once a decade, almost on the dot) and the Ford Bronco toppling Jeep's once firm monopoly on soft-top off-roaders. The cheaper 4xe entry is a welcome addition, and the ongoing one-upmanship between Ford and Jeep will continue to serve enthusiasts who want the best of the best. This is why competition matters, folks. — Associate Editor Byron Hurd Genesis GV80 Coupe Concept View 9 Photos 3. (Tie) Genesis GV80 Coupe Concept Even though it was far from the most important vehicle at the show, the Genesis GV80 Coupe Concept weirdly stole NY for me. IÂ’ve been largely unimpressed or neutral on most SUV coupes, but now thereÂ’s finally one that I love. Genesis design in general has been on fire lately, and the fact that it can turn out a crossover coupe that actually looks good is more evidence of its excellence. The stunning interior with those orange-backed seats and sporty-looking orange accents everywhere probably wonÂ’t make it into production, but IÂ’d love to see Genesis really amp up the performance angle with the coupe version of the GV80. Oh, and please offer the conceptÂ’s orange paint in the production carÂ’s palette, too. — Road Test Editor Zac Palmer 2024 Hyundai Kona Electric View 21 Photos 3. (Tie) 2024 Hyundai Kona The Hyundai Kona has been a favorite mini-crossover of ours for a while, but it has had some foibles. Most notably, it's been almost too small in some areas. That's been fixed and then some with this new one. It also doesn't lose any of the funkiness that made the model so distinct in the first place, while also gaining some fun styling cues from its bigger siblings.

The Jeep Wrangler is finally getting modern headlights for 2017

Some of Jeep's headlights leave a lot to be desired – namely light output. In particular, the halogen lamps on the Wrangler and Cherokee have been called out by the IIHS as among the worst on the market. Things should improve for 2017, as Jeep is addressing the sorry illumination by adding LED or HID headlight options for the Wrangler, Cherokee, and Renegade. Thank heavens (or, you know, the IIHS for upping its lighting requirements). In the Wrangler's case, the decision to develop an LED for a single model year of the JK before its replacement arrives – or two if you count the extended run of the current model alongside the new one – might seem strange, but we aren't complaining. The current headlights are one retro cue that sorely needed eradicating, plus this almost guarantees LEDs for the next-gen model. Any 2017 Wrangler can be equipped with the new LED headlights and fog lights – the LED lighting group will be optional on the Sport and Sport S, and standard on Sahara and Rubicon. The Cherokee is a slightly different story – HID headlights are currently optional on that model's Limited and High Altitude trims and standard on the range-topping Overland. Next year, the brighter, more focused lamps will be standard on everything but the base Sport model, where they'll be optional. For the wee Renegade, meanwhile, HIDs are a "late availability" option as part of the safety and security group on Latitude, Limited, and Trailhawk trim levels. If you want a 2017 Renegade Sport with the better lights, though, you're out of luck. Jeep hasn't announced pricing for its 2017 offerings, so we don't know what sort of premium the LED and HID headlamps will add. We just know that whatever the price, it will be worth it. And you can bet each unit will have some sort of Easter egg Jeep design detail on it. Related Video: Featured Gallery 2017 Jeep Wrangler and Wrangler Unlimited View 14 Photos Related Gallery 2017 Jeep Cherokee View 54 Photos Related Gallery 2017 Jeep Renegade View 49 Photos News Source: JeepImage Credit: Jeep Jeep Crossover SUV Off-Road Vehicles headlights jeep renegade