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2nd annual Automobile Advertising of the Year Awards revealed

There was some absolutely fantastic auto advertising in 2014, ranging from funny to inspiring. Marking the best of it from the past year, the Second Annual One Show Automobile Advertising of the Year Awards were announced during the 2015 Detroit Auto Show (full disclosure: Autoblog was among the award's sponsors, and Editor-in-Chief Sharon Carty was a voter). Unlike previously, there were no brands with dominance over the list this time. Presented by The One Club, the awards have an international scope and hand out honors in a variety of categories. In the Broadcast TV group, there were three winners this year. First, there was The Scripted Life from Audi for the Q3 about breaking out of life's monotony. Also, Dad's Sixth Sense from Hyundai marketed the safety features in the Genesis. Finally, Unbreakable Drivers showed manly men being tested for the Toyota Hilux in Australia. The Online Video prize went to the fantastic The Epic Split spot from Volvo Trucks starring Jean-Claude Van Damme. The best Interactive ad was the Honda video titled The Other Side for the Civic Type R, and the Experiential Advertising nod was for the Volkswagen Eyes on the Road clip that showed the dangers of texting and driving to a theater full of moviegoers in Hong Kong. Finally, the Public Choice Award went to the BMW commercial called Hello Future using the words of sci-fi author Arthur C. Clarke for the i8. In the award not for videos, Jeep won the Print/Outdoor category for its Upside Down campaign. Check the ads out below, which show different animals when upside down. Also, look farther down for all of the winning videos and read their full announcements. View 3 Photos Automobile Advertising of the Year Winners Announced New York, NY (January 13, 2015) – The One Club (www.oneclub.org), producers of the prestigious One Show Awards and Creative Week, today announced the winners for the 2nd Annual One Show Automobile Advertising of the Year Awards. In partnership with the North American International Auto Show (www.naias.com) in Detroit, The One Club today unveiled the best automotive ads from around the world in five categories: broadcast TV, online video, interactive, experiential advertising, and print & outdoor. Winners will be presented on-stage at a special event during the NAIAS Press Preview on Tuesday, January 13, 2015, at the Cobo Center in Detroit at 4:55 p.m. The event is sponsored by AOL's Autoblog.

Fiat/PSA's dominance in small vans hangs up EU's merger approval

BRUSSELS — EU antitrust regulators are concerned about Fiat Chrysler and Peugeot / PSA's combined high market share in small vans and may require concessions to clear their $50 billion merger, people familiar with the matter said. The companies, which are seeking to create the world's fourth biggest carmaker, were told of the European Commission's concerns last week. If Fiat and PSA fail to dispel the European Commission's doubts in the next two days and subsequently decline to offer concessions by Wednesday, the deadline for doing so, the deal would face a four-month-long investigation. The EU competition enforcer, which has set a June 17 deadline for its preliminary review, declined to comment. Fiat was not immediately available for comment while PSA had no immediate comment. Hiving off overlapping businesses, usually a regulatory demand to ensure more competition, could prove tricky for the carmakers because of the technicalities. Fiat and PSA are looking to merge to help offset slowing demand and shoulder the cost of making cleaner vehicles to meet tougher emissions regulations. The deal puts under one roof the Italian carmaker's brands such as Fiat, Jeep, Dodge, Ram, Maserati and the French company's Peugeot, Opel and DS. Related Video: Government/Legal Chrysler Dodge Fiat Jeep Maserati RAM Citroen Opel Peugeot

Jeep Grand Wagoneer could top out at $130,000

Jeep's image presents a blue-collar, American brand that builds SUVs for Average Joe drivers, nevermind the thousands of $40,000 Wrangler Unlimited that sell every year. But a revived Grand Wagoneer could push Jeep prices into a whole new realm. Eventually. Speaking to AutoExpress, Jeep boss Mike Manley confirmed "the Grand Wagoneer concept is moving forward," and that its price could reach levels previously unheard of from the brand. "I don't think there's a maximum price ceiling per se for Jeep. If you look at the upper end of the segment in the US, for me, the Grand Wagoneer done well can compete all the way through this segment," Manley told AE. "I'll use US dollars, but pushing the car up to $130,000 to $140,000 may be possible, but we need to establish Grand Wagoneer in its own right first. That's why I wouldn't say there's price ceiling." That's about twice as much as Jeep's current most-expensive model, the $66,690 Grand Cherokee SRT. Hell, it's more than a Dodge Viper ACR, and is roughly on par with a base Maserati GranTurismo. But while getting wrapped up in the idea of a six-figure Jeep is easy, Manley's argument that his brand needs to establish the new model first is more important. It absolutely does not sound like Jeep will introduce the reborn Grand Wagoneer with a trim near $130,000. Instead, we bet the new flagship model will kick off between $50,000 and $60,000, right near the top of where the brand currently plays. That lets Jeep undercut entry level versions of the BMW X5, Mercedes-Benz GLS, and GMC Yukon Denali without giving brand loyalists sticker shock. After establishing the Grand Wagoneer, to use Manley's parlance, Jeep can afford to push higher and challenge the base level Range Rover, which starts around $85,000. Only after that can we expect Manley's hypothesizing to come true. So yeah, while a $130,000 Jeep sounds like a possibility, we wouldn't expect it for at least a few model years after the Grand Wagoneer's big debut. Related Video: