1983 Jeep Cj7 Laredo Sport Utility 2-door 4.2l on 2040-cars

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The Apple of the auto industry isn't Tesla, it's Jeep

Whenever Apple is going to have a new product for sale in its stores, the fanboys line up in such great numbers that it's surprising Ticketmaster hasn't figured out a way to capitalize on the multitude of anxious buyers with credit cards ready to go. When Elon Musk talks about a new car being added to the lineup, there is an analogous group of people, and Musk has cleverly set up a model in which people place deposits for their place in line. The number of deposits (two per customer only, it should be noted) for the Model 3 is some 400,000. Because Tesla is a Silicon Valley company that has a highly desirable, highly designed suite of products for which there is demand the likes of which is completely uncharacteristic for the category, it is often compared to Apple. After all, has anyone gotten into line to buy a Windows phone? Do you even remember the Zune? So it must be that Tesla is like Apple. But there is one nontrivial problem with this comparison: Apple sells its products in mass quantity. Tesla, even though it just had its best quarter ever, delivering a record 25,418 vehicles - up 69 percent over the first quarter of 2016 - is still, when compared to the car industry in general, selling a specialized product. No, the automotive brand most like Apple is Jeep. Just as with Apple's quickly identified design language - either for the physical phones and computers or the interfaces for same - there is no mistaking a Jeep. Like Apple's legion of fans, there are people for whom a Jeep is not merely a form of transportation, but a statement about one's way of life. Like the companies that wish they could have designs that are Apple-like and do their utmost to have a similar objects or appearances (sometimes landing them in court, a la Samsung), is there a single automotive company that wouldn't like to have some of Jeep's magic? While there aren't people who are lined up outside of dealerships when a new Jeep goes on sale, there is probably more interest in the forthcoming Wrangler than in the accumulation of interest in a half-dozen other vehicles from other companies. And like Apple, Jeep is a comparative volume play. Last year FCA US LLC delivered 926,376 Jeeps. Walter P. Chrysler and the Dodge Brothers must be spinning at high velocity in their graves, because the U.S. total for Chrysler brand was 231,972, and Dodge was 506,858. The sum of the two - 738,830 - is well shy of Jeep's sales. On a global basis, Jeep sold some 1.4 million units in 2016.

2018 Jeep Wrangler Unlimited JL Sahara Drivers' Notes Review | Fun, multiplied

The 2018 Jeep Wrangler Unlimited JL has huge boots to fill. Its predecessor, the Wrangler JK, was one of the most important vehicles ever, truly breaking Jeep's icon into the mass market. The outgoing Wrangler — especially the four-door Unlimited model — was finally a car you could comfortably live with seven days a week. The new model improves on it in every way without sacrificing what makes Jeeps so beloved. Our loaner was a optioned-up Sahara Unlimited. If you're going for maximum on-road comfort, this is the one to get. It has quite a few options, bumping the as-tested MSRP to $52,235. Features include leather upholstery, heated seats, LED lighting, an upgraded infotainment system, blind-spot monitoring, a body-color hardtop and a Dana 44 rear axle. Editor-in-Chief Greg Migliore: The 2018 Jeep Wrangler is a step forward for this legendary off-roader, improving it in subtle ways that truly effect change. The upgrades feel cohesive and work in harmony to create the most capable and sophisticated Wrangler ever. We tested a loaded-up Unlimited Sahara, which stickered for the eye-watering tally of $52,235. Make no mistake, the Wrangler is a premium SUV. I've always said that if I were to own a Wrangler I'd go for basic trim, but after driving this almost dressy Jeep, I'm not so sure. It's expensive — but it's really nice. The changes for 2018 involve powertrain, design and features. You can read about them here. The styling is what I kept noticing. The changes are subtle, but after looking at it — I'd often stare at it while sipping a cup of coffee last weekend — it really elevates the Wrangler with a more modern look. In Unlimited Sahara trim, with the elegant LED lights, 18-inch polished gray wheels and brilliant white exterior paint, it reminded me more than a bit of the Mercedes G-Class. The greenhouse, which has slightly new and larger window shapes and a steeper windshield angle, also evokes the G-Class, to my eye. This probably wasn't Jeep's intent, but it looks sharp. Speaking of subtle changes, I'd compare the Wrangler's styling changes to the alterations to the Detroit Tigers' uniforms, also from 2017 to 2018. The interior is a solid upgrade from the JK. The digital instruments, the Sahara trim's smart use of leather and stitching, and FCA's clever Uconnect all made my experience in the Wrangler pretty comfy. Love the old war Jeep on the shift knob. The driving experience does feel more comfortable to me compared to the JK.

Off-roading the Lyman Trail in the 2017 Jeep Grand Cherokee Trailhawk

Lyman Trail is in the backwoods of the Chelsea Proving Grounds in Chelsea, Mich. It's where FCA goes to push off-roaders to the limits. Autoblog's Greg Miglore made a recent visit to Lyman Trail with the 2017 Jeep Grand Cherokee Trailhawk. Check out the video to see how the SUV performed. Show full video transcript text [00:00:00] We are on Lyman Trail here, deep within the Chelsea proving grounds in the woods. This is where they test all the off-roaders, the Jeeps, the Rams, everything that's capable and needs some sort of a trail rating - this is where they bring it to shake it down. It's all downhill from here. Except when it's rocky and wet. Here we go! [00:00:30] Grand Cherokee Trailhawk is very capable off-road. Of course it's trail-rated. It definitely has all of the gizmos and things that you need to get over the obstacles that we're going to encounter. This first one is called traction. This is where, basically, to be trail-rated the vehicles need to have a certain degree of traction so they can basically, you know, stay sure-footed over certain obstacles. When going up things like this, pick your line, I'm going straight up the middle, and just stay nice and even. [00:10:00] Go straight up let the Jeep do the work, keep on going, skid plates doing their thing, there ya go. This one is over the riverbed. This simulates a dried riverbed. It's rocky, lots of stones here, things you might see on the shores of Lake Michigan. We're just gonna go right over it. Keep it nice and simple. Nice and easy. Okay, hit it kind of hard, gonna straighten the wheels. Again, you hear those skid plates, they are protecting the fuel tank, ... [00:01:30] the transfer case, and the front of the vehicle. So I'm not gonna touch the brakes, I just want to go over it nice and easy. We've come upon one of my favorite events here. This is where you go through the water. It's basically mud, a little bit of a bog kind of thing. Jeeps are so capable, you don't even have to worry about it.The trick about going through the water is to keep a nice even pace ... [00:02:00] and don't loose your nerve. Some people go in the water and are like "woah," freaking out because literally there's water all around you. So, just keep right on going, steer, point the vehicle right on through. We're making some waves here. Keep on going. Keep it smooth. Up the hill we go. And there you have it. Your Jeep not only went off-roading, it went off-landing. That's a bad joke.