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Jeep launches new ad with unreleased Michael Jackson track

We've recently heard much about how Fiat-Chrysler CEO Sergio Marchionne plans to pump up the volume on Jeep sales, inaugurating new models and global dealerships. But that's the stuff outlined in five-year plans; right now, advertising and special editions are at the fore, and the late Michael Jackson, too. Jeep has begun airing two commercials to push its Altitude Editions, Call of Summer and Lovers of the Game, that feature the song "Love Never Felt So Good" from Jackson's upcoming album of new music.
A little more star power - and timely, too - comes from Cleveland Cavaliers point guard Kyrie Irving. While Call of Summer features a few short shots of the former Rookie of the Year and two-time NBA All-Star, Lovers of the Game is all about his white Wrangler Altitude Edition and wrangling shots. You can watch both spots below, and if you want to hear the rest of the music track before the album hits, you can download it from iTunes.

FCA goes all-in on Jeep and Ram brands on cheap gas bet

It's no surprise that as SUV and truck sales remain strong in the wake of unusually cheap gas, Jeep and Ram sales are taking off. What is a surprise is that FCA CEO Sergio Marchionne thinks that cheap gas will be a "permanent condition," and feels strongly enough about it to change up North American manufacturing plans. Jeep appears to be the biggest beneficiary of the product realignment. In addition to increasing the sales estimates for the brand worldwide upwards to 2 million units a year by 2018, the brand will get a flood of investment for new product and powertrains. Consider the Wrangler Pickup to be part of the salvo, as well as the Grand Wagoneer three-row announced in 2014 as part of the original five-year plan. The Wrangler four-door will get at least two new powertrains, a diesel and mild hybrid version, in its next generation. That mild hybrid powertrain may utilize a 48-volt electrical system like the one that's being developed by Delphi and Bosch – which the suppliers think will be worth a 10 to 15 percent fuel economy gain at a minimum. Down the road, in the 2020s, the Wrangler could adopt a full hybrid system. The diesel powertrain is planned for 2019 or 2020. The Ram 1500 is also pegged to receive a mild hybrid system, again potentially based on 48-volt architecture, sometime after 2020. Lastly, Jeep and Ram will take over some of the production capacity of existing plants. The Sterling Heights, MI, plant that builds the Chrysler 200 will now build the Ram 1500; the Belvidere, IL, facility that produces the Dodge Dart will take over Cherokee output; the big Jeep facility in Toledo, OH, will be used for increased Wrangler demand. In 2015, according to FCA's numbers, car and van demand went down by 10 percent, but SUV demand went up 8 percent and truck demand 2 percent. Considering that these are high-margin vehicles, FCA can't ignore the math. FCA also won't build any new factories to supplement production to meet demand, but instead are reshuffling production priorities. Think of it this way: FCA is gambling on cheap gas being a permanent part of our lives, at least into the 2020s. By doubling down on SUVs and trucks, the company stands to win big, unless a spike in gas prices changes the landscape. FCA isn't talking about a Plan B, so they're all in. It'll be interesting to see how this plays out.

2016 Jeep Grand Cherokee SRT Night puts on a dark face

We'd love to tell you that the Jeep Grand Cherokee SRT you see above is powered by a hellish 707-horsepower supercharged V8 engine, but we can't. We hope that's coming soon, but in the meantime, we'll all just have to live in a world where an SUV with a 6.4-liter engine sends a mere 475 horsepower and 470 pound-feet of torque to all four wheels. So it goes, right? It's not a Trackhawk, and it's not a Hellcat. This is the Jeep Grand Cherokee SRT Night. That basically means it's just like all other 2016 Jeep Grand Cherokee SRT models, except that any and all brightwork has been replaced with gloss black bits. To complete the dark and mysterious look, all of the car's badging, its front fascia and its unique set of 20-inch wheels are done up in a satin-black finish. The body can be ordered in Velvet Red, Billet Silver and Granite Crystal (dark grey). Inside, as you'd expect, all the chrome has been painted black, and the black leather seats have silver stitching. Sure, we want to see the Hellcat engine dropped inside the Grand Cherokee SRT just as much as you do, but it's hard to complain about a 4.8-second 0-60 time or a top speed of 160 miles per hour. Feel free to read more in the press release below. 2016 Jeep Grand Cherokee SRT Night The new Jeep Grand Cherokee SRT Night features a stealth-like appearance with the roof, rear spoiler, front grille bezels, B and C pillars and side window surrounds all adorned in Gloss Black. The front applique is Satin Black, as is badging on the hood and rear liftgate. New lightweight, split five-spoke "5Ten" 20-inch wheels are also finished in Satin Black and are designed to showcase the Grand Cherokee SRT8's standard Brembo brakes. Interior appointments include Black Laguna leather with Silver accent stitching and Light Black Chrome bezels. Available colors for the Jeep Grand Cherokee SRT Night include Velvet Red, Billet Silver and Granite Crystal. Jeep Grand Cherokee SRT Night features a standard 6.4-liter V-8 engine with Fuel Saver Technology that delivers 475 horsepower and 470 lb.-ft. of torque, an adaptive damping suspension and a Selec-Track Traction Control system. Available features include a dual-pane sunroof, a 19-speaker 825-watt Harman Kardon stereo system, trailer tow package, three-season tires, a full-size spare tire and a dual-screen rear entertainment system.