1982 Jeep Cj7 Base Sport Utility 2-door 4.2l on 2040-cars

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2017 Jeep Compass ads navigate life for Millennials

Jeep kicked off an advertising blitz Thursday for the 2017 Compass, pitching the attractive compact crossover directly at the Millennial generation. The first broadcast spot, called Recalculating, shows young people navigating life's changes, including marriage, children, job moves, and more. A narrator intones "recalculating" – like a GPS – at each life moment during the 60-second ad. Naturally, a Compass would be a logical ride for all of these milestones, Jeep suggests. "We expect its message of life's journey moving us in many directions to resonate with our Millennial audience while staying true to the Jeep brand's core value of freedom," Oliver Francois, Fiat Chrysler's chief marketing officer, said in a statement. The campaign will be shown during Saturday Night Live, Modern Family, and other popular television shows. Print versions will also appear in national magazines, and the campaign will include digital, cinema, and experiential elements. The blitz began in North America, but it will be a global marketing effort as the Compass is sold in a wide range of regions. The ads will be customized for local audiences. Four more 30-second spots are planned for launch in May. An FCA US spokesperson declined to provide a monetary value for the campaign. The Compass will also be a featured vehicle at the Bonnaroo Music & Arts Festival in June in Tennessee. Additionally, FCA US will showcase the vehicle outside its headquarters in Auburn Hills, Mich., with a multi-story wrap on the building (replacing the current Chrysler Pacifica hybrid wrap). The Compass, which is on sale now, is receiving positive reviews for its updated styling that echoes the Grand Cherokee, increased storage space, and off-road capability. Hawking the Compass toward the Millennial generation, which is young people in their 20s to mid-30s, is a logical move for Jeep, as the group is beginning to display increased buying power. The Compass is one of Jeep's entry points. Customers could then theoretically stay with the brand as they age and their families grow, moving up to larger and more expensive vehicles, a longtime strategy employed by automakers. Related Video:

2019 Jeep Renegade, Fiat 500X fuel economy revealed, slightly improved

The 2019 Jeep Renegade and Fiat 500X twins each get a new engine option, a turbocharged 1.3-liter four-cylinder. At 177 horsepower and 210 pound-feet of torque, it's substantially more potent than the 160-horsepower turbocharged 1.4-liter engine it replaces, and nearly matches the naturally aspirated 2.4-liter engine for power while beating its 175 pound-feet of torque. But we haven't known until now is how the new engine fares in terms of fuel economy. The numbers are a little tricky to parse, since both the Jeep and Fiat have changed what transmissions are available, as well as what combinations of engine and driveline are offered. We'll start with looking at the Jeep Renegade. It offers both the new turbo engine and the old 2.4-liter engine, but the manual transmission is gone, and the Renegade Trailhawk gets the turbo engine instead of the naturally aspirated one. All the numbers are below. Overall, the new turbo engine coupled with front-drive and the standard nine-speed auto returns better fuel economy than even the old manual-equipped combo. Both all-wheel-drive models do worse, though, with the automatic and the new engine than with the old engine with a manual. The new turbocharged Trailhawk also doesn't do as well on the highway as the old model, but does better in town. Fuel economy is unchanged for the 2.4-liter versions of the Renegade. 2019 Fiat 500X View 11 Photos The Fiat 500X range is simpler to follow, since only one variant is available now: the turbo 1.3-liter engine with all-wheel drive and an automatic. It's not quite as frugal as the fuel-sipping manual, front-drive turbo model from last year, but it does offer noticeable gains over the 2.4-liter versions. All the numbers are below.

2015 Jeep Renegade First Drive [w/video]

Would it surprise you to hear that a strong, vocal and loyal owner base can sometimes be a hindrance to automakers? Of course, no brand would ever admit such a thing. And sure, on the surface, you might think that having people passionately champion a brand would provide nothing but perks. As we've seen over the years, though, there are plenty of times when that's not the case. Jeep has most recently fought this battle following the arrival of the new Cherokee, where two-tracking purists and rock-crawling enthusiasts bemoaned the nameplate's dip into Crossoverdom. Now, with its latest vehicle, the off-road brand is trying to keep this vocal minority happy (or at least quiet) while building a crossover that has general-purpose appeal to consumers in an increasingly crowded and important small CUV market. This balancing act has produced the 2015 Renegade, a vehicle that, following our testing in sunny San Jose, CA, we're quite confident will appeal to both brand loyalists and the uninitiated, alike. Before we dig into the meat of our First Drive, if you're here looking for a review of the Renegade Trailhawk and its off-road abilities, you're out of luck. We did drive it, both on- and off-road, and will be publishing a feature on it in the very near future. But for now, we're focusing on the volume model, the Renegade Latitude. Instead of the off-roader-meets-E.T. appearance of the Cherokee that's polarized so many, Jeep has dipped its brush in the tin marked "Heritage," fitting a simple seven-slat grille, historically appropriate round headlights and square taillights. In between all that, there are flared trapezoidal wheel arches, like you'd get on a classic CJ or MB, tall windows to let in plenty of light and short overhangs. It's not the broader strokes that contribute to the Renegade's adorably busy exterior, so much as the myriad of smaller styling details that visually attach this new model to Jeeps of the past. The hood is long and mostly flat, forcibly recalling the bonnet of the original Willys MBs and Ford GPWs that US troops used to strategize, sermonize and operate on during World War II. But rather than make it flush with the grille, it bleeds over the headlights, like the front of an infantryman's helmet. The X shape found throughout the car is reminiscent of military-style jerry cans, while the mirrors are door-mounted, like Jeeps of old. The roof, meanwhile, can be blacked-out, further linking the Renegade to its big brother, the Wrangler.